I was fortunate enough to work with three presidential campaigns fighting for El Palacio de Nariño (the Colombian equivalent of the White House) during the last round of elections in my beautiful home country of Columbia. During the experience, I saw the potential to truly engage and mobilize communities using integrated community technology.
Before I wrote this blog, I spoke with Andres Achury, the technology administrator for the campaign Peñalosa Presidente. Andres and his team used NationBuilder to enhance his online community and create a space where Colombian citizens could be part of the democratic process. Together, we developed the three most important takeaways from the our campaign experiences.
En esta última ronda de elecciones Colombianas tuve el placer de trabajar con campañas presidenciales en mi bello país. No solo aprendí acerca de los procesos que existen dentro de la política Colombiana, también vi el potencial para movilizar comunidades usando tecnología que se enfoca en entender y activar al/a seguidor/a.
Esta experiencia me motivo a compartir con ustedes tres cosas que aprendí, y para darle más contexto a estas lecciones hable con Andres Achury, administrador tecnológico para la campaña de Enrique Peñalosa, ex-candidato a la presidencia de Colombia.
Andrés, sus programadores y estrategas usaron la página web de Peñalosa Presidente como un espacio con varias metas:
Activar e informar seguidores de Peñalosa y el Partido Verde
Registrar testigos electorales
Aprender sobre los votantes y sus temas de interés
Bueno, acá les comparto los resultados de mi aprendizaje en Colombia:
1. Integración apoya la acción.
“Ejecutamos una campaña de testigos electorales, donde vimos lo que es tener todo integrado, en ves de que cada herramienta (correos masivos, bases de datos, página web, etc.) sean islas. Yo pude ver un registro en tiempo real de todas las acciones que se estaban tomando,” explica Achury.
En un lapso de 2 a 3 días Achury y su equipo registraron 400 testigos electorales, y si hubieran tenido mas tiempo, habrían podido registrar más.
“Una persona que hace un labor tan importante como ser testigo electoral, lo hace por que quiere y no por que le toca,” dice Andrés.
2. Mejor tecnología promueve mejor trabajo en equipo.
Esta frase lo dice todo: “integración de correos, pagina web, hosting, bases de datos en todo un sitio, me ayudo a despreocuparme por los temas individualmente.” Achury me contó eso cuando tocamos el tema de cómo alguien en su profesión implementa y usa una nueva tecnología.
Al no preocuparse por los detalles pequeños Achury y su equipo de programadores le pudieron dedicar más tiempo y energía a la estrategia, segmentación de votantes/voluntarios, y aplicación de la tecnología como tal en la campaña. El potencial de compartir datos entre usuarios y miembros de la campaña ofrece la posibilidad de abrir miles de puertas en como una campaña crece y se vuelve más eficaz al mismo tiempo.
3. Segmenta, comunica, moviliza.
Algo muy bello pasa al poder segmentar comunidades, y es que uno aprende y entiende más. Con Achury estructuramos la base de datos de tal forma que el pudiera agregar la información que ya se tenía, segmentar los votantes y voluntarios de diferentes formas, y después ir a comunicarse con ellos y ellas para aprender más sobre sus temas de interés y poder hacer un seguimiento más adecuado.
“Mi uso de NationBuilder se enfocó muchísimo en el proceso de movilización, el cual es el máximo objetivo de búsqueda al trabajar en una campaña política y buscando plataformas integradas para la política,” dice Andres Achury. “Centralizamos toda la comunicación y nos mantuvimos en contacto con el elector interesado de una forma muy personalizada, ya que la base de datos permite segmentar.”
Bueno, en estas últimas elecciones se aprendió bastante. Espero tener más oportunidades como estas, y de poder ser parte de crear más acceso a herramientas como NationBuilder para movilizar.
Certified Experts are well-versed in using NationBuilder and possess a unique skill set to help communities organize online. They are qualified to provide consulting services to NationBuilder customers, and eligible for referrals from NationBuilder Organizers.
Last month, we added several new Experts to the lineup:
Check out our complete directory to find an Expert who can help your organization with exceptional workflow strategy, website setup, and data management.
Know NationBuilder like the back of your hand? Use your knowledge to consult and manage nations for organizations of all types and sizes—get certified today.
We made a few big (and exciting!) changes to how memberships work. Key features of the free Member addon include:
- Multiple memberships per person (highly requested)
- Both free and paid membership types
- Automatic monthly renewals
- Unlimited membership pages
- Better automated email management: customizable reminders to renew, etc.
- Members-only access to portions of your website
- Give memberships automatically on any kind of page - including event RSVPs, petition signers, and endorsements
- Import membership information from other systems
In addition, you’ll leverage core NationBuilder features like mapping and automatically syncing to Facebook and Twitter accounts. This makes it easy to personally engage with your members and identify the leaders you can ask to be more involved. Check out the Memberships HOWTO for more details.
There are a lot of ways to use the new Member addon -- here are a few to get your wheels spinning:
Monthly paid memberships: create a Donation page, check monthly payment, and set the membership expiration date to never.
Annual dues for your club: create a Donation page, check one-time payment, and set the membership expiration date to one year. You can customize the automatic renewal reminder they’ll receive when it is about to expire.
Free membership for one year: create a Signup page and set the membership expiration to one year.
If you are currently using the old paid membership pages, read the HOWTO for information about upgrading or contact your organizer.
If you’re not using memberships yet, now is the perfect time to start. The Member addon is included with your NationBuilder subscription at no extra charge, you just need an admin of your nation to turn it on under Settings > Billing & addons. And if you’ve got an old membership database laying around, we can help you migrate it for free.
There’s a feeling you get when you know your data is safe. It’s all in one place. Life is wonderful.
We want to help you get there faster.
Starting today, we are now offering *free* manual data importing during the trial period. And for the next month (until the end of July), we’re extending that offer to all existing customers.
You know that email system, your Google contacts, your old donor database, that random fundraiser you had two years ago with all the RSVPs in an Excel spreadsheet? We’ll take care of it.
And once it’s in NationBuilder, it will automatically sync to Facebook and Twitter. Instead of only email addresses, you’ll see pictures and bios and friends. It’s the first important step to building those relationships and organizing your community. And it means sleeping easy at night knowing your data is protected.
Our team of data specialists is ready to make sure it gets into your nation perfectly—just contact your organizer with a general idea of what you want to do, and we’ll take it from there.
Last year, I went to a screening of Fruitvale Station—a film based on the events leading to the death of Oscar Grant. During the Q&A, screenwriter and director Ryan Coogler recounted how the film came together through the participation of the community and the people who personally knew Grant. They organized around a common desire to share his story with the rest of the world.
In order to successfully produce a film, filmmakers need to promote content, connect with their audience, and manage their digital presence—but not every project has the budget to hire a high-profile agency.
That’s where NationBuilder can help—by turning your website into an interactive portal, you can create meaningful relationships with existing fans while expanding your supporter base at the same time. In fact, films like The Invisible War, The Bully Project, and Dear White People are just a few examples of how filmmakers are using NationBuilder to organize and promote their projects...with huge success.
Thank you for helping us pick locations for NationBuilder field offices last week. We were totally shocked by the number of responses that came in. Based on the feedback, we have decided to move forward immediately with offices in the following cities: Toronto, Vancouver, Oakland, and Austin. That’s right, we’re coming to Canada!
Do you know any great tech-savvy and fearless potential organizers in those cities? Please encourage them to apply! We are accepting applications immediately for politics and advocacy, nonprofits and universities, and brands/small business organizers. There are more details on how to apply at those links.
If you have a friend who is interested but doesn’t live near a city on the list, don’t worry—ask them to fill out this form and let them know we will be opening additional offices over the course of the next year.
Eight states held primaries last Tuesday, including California. Primaries are especially competitive in California because of term limits and a unique open primary system where all parties are on one ballot and two winners advance to the general election. That means California can have Democrat vs. Democrat or Republican vs. Republican general elections, making primaries really interesting.
People following closely couldn’t take their eyes off the State Senate race in CA's 26th district, where five strong candidates emerged, but only two could win. The top three finishers were NationBuilder customers Ben Allen, Sandra Fluke, and Seth Stodder, followed closely by Betsy Butler, who redirected parts of her own site to NationBuilder action pages.
All candidates were within a mere 6.3 percentage points of each other, and no one beat the next best finisher by more than 2.2%.
Given the strength of showing for the candidates using advanced digital organizing tactics, it is worth dissecting what might have made this very narrow difference in such a social media heavy district. First, we'll look at external-facing digital organizing tactics, and then we'll take a peek behind the scenes at the data.
We believe communities can create things that were never imaginable before. And yet, every day, I’m in awe of just how skilled and talented the NationBuilder community is. There are now over 40 apps in the directory. Check it out—here are a few of the latest to come online:
American Directions Group: Call center for Voter ID, GOTV and legislative advocacy calls.
Amicus Post: Supporters can send snail mail postcards to their friends about your cause.
BRIDGE’s Social Champion Button: With a click, supporters can change their Twitter profile to match your brand.
Caller101: Voice blasts and interactive messaging.
Global Transaction Services Group: Donate via text message.
Discourse Analytics: Online surveys that help you learn more about your supporters.
ImportOmatic: Sync donor data with Raiser’s Edge.
Landslide Analytics: Voter turnout and partisanship modeling
Magellan Strategies: Voter file modeling, polling, and community research.
Moball: Custom smartphone apps, with user-generated content and geo-targeting.
Printchomp: Print signs, bumper stickers, and flyers on demand.
RallyBound: Fundraising for walkathons, 5Ks, and “donate my birthday” style campaigns.
SendHub: Cloud-based phone system with text messaging.
Siteimprove: Analytics, uptime and accessibility audits needed by government websites.
Stones’ Phones: Telephone town halls that reach thousands of people at once.
Veracity Mapper: Display endorsements, supporters, and donors on a public map for your website.
You can find the full list in the directory, and the new sync icon shows the apps that automatically update your nation’s database. If there are apps you’d like to see integrated, or whole new areas of functionality you need, please let your organizer know.
And if you’re a developer interested in building your own app or integrating with NationBuilder, we’re here to help. Check out the API documentation, our developer forum, or contact Adriel Hampton to get a free developer sandbox nation.
We’re pretty excited about the new theme from our friends at Tectonica, though I was a little confused the first time Jesse told me they wanted to call it CityZen. City? Zen? ...Huh?
The mockups looked great, but I remained perplexed until the end of the meeting. Ohhhhh, I get it! Citizen, a theme for governments!
So, yeah, that happened.
If you’re looking for more space to show off your content, CityZen is the first NationBuilder theme to feature a slide-out sidebar. You can choose from four different color variations—and because it’s responsive, CityZen looks great on any device.
See all of CityZen’s features in action on the demo site, or visit our public theme gallery for more info.
NationBuilder began experiencing a distributed denial of service (DDoS) attack on Monday, resulting in a full service outage from 1:07pm to 5:35pm PT, and intermittent outages through Tuesday morning. These attacks did not compromise any of your data or financial information.
We responded immediately to get all sites back online, and have been implementing a variety of countermeasures as fast as we can to ensure full service availability.
A DDoS attack is when a large number of computers (a “botnet”) flood the network. This clogged the pipes that lead to our servers, preventing access to NationBuilder. Technically, our servers were fine during the attacks, people just couldn’t reach them.
As we stated yesterday, we are reasonably certain one of our customers was targeted for their political beliefs and the attacks were an attempt to disrupt upcoming elections.
NationBuilder exists to provide the infrastructure for organizing – and that infrastructure must withstand any attacks.
And this week, we failed. We are deeply sorry.
The only good news to come of this is that we are dramatically stronger than we were before, both in our technical infrastructure and in our effectiveness as a team. We cannot promise this will never happen again, but we can promise that we will continue to invest heavily in our infrastructure to withstand any and all attacks.
We know we can’t make up for something that has immeasurable impact. However, we will be issuing you a credit equivalent to one week of service on your next bill because it is the right thing to do.
Thanks for all of the words of support and encouragement during this time. As always, our organizers are here to help. If you have additional questions, call us at 213-394-4623 or email firstname.lastname@example.org.
NationBuilder began experiencing a distributed denial of service (DDoS) attack yesterday, resulting in intermittent service outages. Your data and financial information is secure, and we will not rest until service is fully restored for everyone.
We are reasonably certain the attack is directed at one of our customers for their political beliefs, and is meant to disrupt upcoming elections.
We know the impact is immeasurable, and we are very, very sorry. We are fiercely committed to serving all of our customers. Everyone has the right to organize – in fact, this is the very reason NationBuilder exists. We are grateful to all of you who have been communicating your support.
Our organizers are available 24/7 to help. Call us at 213-394-4623, or email email@example.com. We will keep everyone informed through Twitter and you can monitor current availability as always through status.nationbuilder.com.
Have you ever opened your mailbox and discovered four of the exact same flyers? That’s what happens when your snail mail list has not grouped all the people who live in the same house together. The industry lingo for that is “householding.”
NationBuilder now does that automatically. All the details are in the HOWTO.
On top of that, NationBuilder also allows you to target people based on the makeup of their household. For example:
- a household with one Republican and one Democrat
- a household with only one donor
- a household where everyone voted in the last primary election
Targeting by household works with any information about a person in NationBuilder…and then you just specify whether it’s everyone, no one, or one/two/three/four people in a household.
Three extra flyers won’t get you four more years, and it’s expensive. We hope you enjoy the update.
Have you ever wanted just one more field on your walk sheet? Has your candidate ever screamed about not knowing the assistant’s name for that big donor? Have you ever gone home late at night and cried over not having enough clipboard space?
We have. But not anymore.
Fully customizable call and walk sheets are now available in NationBuilder, and there are eight public themes you can use right away. If you want complete control, you can create your own custom theme using the liquid templating language, just like website and email themes.
All of the information about a person is available including:
- donation history
- contact history
- party affiliation
- custom fields
- anything in your nation
We hope you enjoy the update. For more info on creating a custom theme, check out the HOWTO.
We often speak with organizations that are considering upgrading their technology with NationBuilder, but have some concern over the cost. For the Executive Director, CFO, or COO of the organization, there is a more holistic way to view the costs of technology—including opportunity cost and staff efficiency.
To illustrate, I put together an example of a mid-size nonprofit with an annual budget of $2 million, 8-10 staffers, and an email list of 100,000 people they want to grow to 200,000. Let's see what happens financially when they bring on the NationBuilder platform.