You can choose from dozens of different free designs for your website and hundreds of styles. We know sometimes you want to tweak the color palette of your website, which is why you can create a custom theme that includes all of the elements in a public theme.
In this video from NationBuilder Live, Adriel Hampton explains how to do some basic theme modification in NationBuilder. In this case, he shows you how to adjust the color of headlines by overriding the CSS in one of our public themes.
In Mississippi's democratic primary on Tuesday, attorney Melvin Priester won the Jackson city council seat of outgoing Councilman Chokwe Lumumba who left to pursue a bid for mayor. A Jackson native and first time candidate, Priester won a decisive victory with 65 percent of the votes; his next closest competitor received 16 percent.
Jonathan Priester, who lead the candidate's communications team, had this to say about using NationBuilder for the campaign: "I know for a fact that NationBuilder played an incredibly important role in not only helping to raise awareness about our candidate, but also served as a lynchpin for our fundraising and email efforts." They used one of NationBuilder's free public themes - Tectonica's "Victory" - for the campaign's website.
The candidate and his team plan to continue to use NationBuilder for their work in the city council office.
Lilia Villa is NationBuilder's Email Delivery Manager.
Social networks come and go, but what has always remained constant is email. In 2010 the number of emails sent was 107 trillion, up 19% from 2009. Not only was email the most popular online activity of 2012, but by the end of the year, there were 3.3 billion registered email accounts.
Currently, the average user sends and receives about 115 emails per day. With all of that email action you have to wonder: "Will my emails get delivered or even read?" The only way to make sure you’re set up for success is to follow email best practices right from the start, and not suck at email deliverability.
Chelsea Staley and her husband, Mark, love dogs. They have more than 10 - six permanent and four rescue - at their 20 acre home in Charleston, West Virginia. When they adopted their first puppy, he was so ill that he didn't even make it home from the shelter. It was that moment when Chelsea knew she needed to do something more.
She and Mark started Dog Bless, an all-volunteer organization whose mission is to save dogs from euthanasia at their local animal shelter in West Virginia. Since they started the organization just one year ago, Dog Bless has rescued 568 dogs!
Chelsea and Mark Staley (photo by Lawrence Pierce)
Have you ever wondered why Facebook is blue? It turns out there's a a good reason. Last week, Leo Widrich explained in Fast Company that Mark Zuckerberg's red-green color blindness makes blue the color he sees best. That's why blue was chosen for Facebook. The article provides additional insights on the "meaning" of color in marketing materials, including which colors appeal to women and which appeal to men.
Reading about perceptions of color is interesting, but at the end of the day color is subjective. As Dan Lundmark points out on Quora, 7-10 percent of men and 0.4 percent of women find the colors red and green difficult to recognize, making color blindness a significant issue.
People from different cultures also perceive color differently. For example, in Chinese culture red is a color of fortune and joy, the primary color of weddings. White is associated with death and mourning. According to KISSmetrics, women hate orange yet it's one of my favorite colors.
Widrich used a portion of the KISSmetric graphic below in his article, though he left out the caveat from the original: color preferences are not universal. Their 2010 version describes these color and consumer profiles:
There are many color options available for buttons and other design elements in NationBuilder public themes. With a bit of work in HTML and CSS, you can add a custom button in any color.
While the NationBuilder scheduling feature can be used on a one-off basis to make sure your email is delivered in the early morning or to publish a blog post when more people are awake, it is truly powerful when integrated into a larger content strategy.
Recent press reports have caused some confusion about NationBuilder’s relationship to FWD.us. NationBuilder’s former president, Joe Green, started FWD.us after stepping down from his role at NationBuilder this January. FWD.us is a customer of NationBuilder, as are thousands of political organizations of all kinds. NationBuilder’s strict ethics policy forbids endorsing any political organization.
Managing a database can be difficult work. Data is detailed and intricate, full of lots of information and many possibilities for segmenting levels of communication. At NationBuilder, we make the process of fine tuning and monitoring your supporter data as simple as possible.
Importing lists from your social media outlets and email lists can cause overlaps in people profiles. We recently updated how to find and merge duplicate profiles in your database. Adriel walks through the process in this clip from NationBuilder Live:
Recently, the women of NationBuilder attended a public Q+A with Facebook's COO Sheryl Sandberg about her new book, Lean In: Women, Work, and the Will to Lead. The book has been at the top of the New York Times bestseller list since it was published six weeks ago and has created a ton of buzz. Sandberg told the audience of some 300 women that her goal in speaking out on the subject of women and work is to encourage more girls and women to lead.
This quote from the session really struck a chord with me: "I'm writing this book for every little girl who will get called 'bossy' on the playground this weekend like I was. I want to live in a world where they'll be told they have 'leadership skills' instead."
Sandberg makes a convincing case that there is a need for more women to take on positions of leadership in all kinds of organizations; but everyday at NationBuilder we see outstanding female leaders who are making a difference in their communities. Here's a look at a few of these inspiring women and the great work they're doing:
Building a community begins with telling your story. This can be done across a variety of platforms, from your blog to your Facebook page to Twitter, Pinterest, Instagram, Flickr, and LinkedIn. It's easy to get caught up in understanding how to use each of these tools and to lose focus on what you're trying to accomplish.
Creating a story about the world, and how your organization is the solution to a problem, is a core tenet of community organizing. Developing this narrative is now being embraced by more people under the name content strategy.
The resources I cover here can help you understand what a content strategy is and how to develop one for your organization. If this term is new to you, the graphic below from Brain Traffic illustrates the concept. Kristina Halverson defines content strategy in A List Apart:
Content strategy plans for the creation, publication, and governance of useful, usable content.
For me, content strategy is all about the why and how and content marketing is what you actually deliver – the tools, techniques, channels and content types.
Michael's language and examples are firmly rooted in the world of selling a product or service. This is especially useful for people using the business edition of NationBuilder, though the advice can be used by anyone.
For example, the "hard sell" for a nonprofit could be pitching membership or volunteer shifts. Alternatively, your executive director could become a thought leader on an issue related to your organization's mission (e.g. municipal homeless policies for a soup kitchen), and your goal could be to create relevant content for your blog and getting editorials published in local and national media outlets.
On a recent episode of NationBuilder Live, I shared some useful resources and my thoughts on how to use them to think through your content strategy.
We're very pleased today to roll out a new addition to our gallery of free website themes. "IndiePro" will help you boldly showcase your creative work while growing your nation of fans. Our friends at Tectonica developed the four IndiePro styles - default IndiePro, "Cinema," "Flashpoint," and "Skeuos" - with artists, musicians, filmmakers and writers in mind (but yes, anyone can use it ;).
The new theme can be found in your nations under Websites > Themes > Switch to a public theme.
For a preview watch this video from NationBuilder Live. Screenshots and implementation guidelines are below.
Have you ever wondered how to search for people in your nation who like a Facebook post on your organization's page? With NationBuilder's expanded search functionality, you can now find these people in NationBuilder. This feature provides a great way to build engagement and initiate different modes of contact with your supporters.
For example, if you're a non-profit organization and want to make a push to your social media savvy supporters to share an article on Facebook, you can pull a list of people who liked a Facebook post and send a blast email to them that makes that important ask. Here's how you find those folks:
In advanced search, click on Activity and check the box for "Liked Facebook Post." This will search for everyone that's liked a post on your Facebook page. You can learn how to connect a Facebook account to your nation over in our How To on using Twitter and Facebook to promote your nation.
Once you know who you're reaching via Facebook, the next step is developing an engagement strategy. Geoffrey Colon describes six ways to leverage Facebook on the Social@Ogilvy blog.
On April 24th, the Rhode Island State Senate voted 26-12 in favor of gay marriage. Rhode Islanders United for Marriage spearheaded this effort, collecting thousands in donations and many petition signatures with the help of hundreds of volunteers. RI United utilized an aggressive online organizing campaign, advancing efforts on Twitter and Facebook to engage supporters with specific calls to action. Cameron Tolle, Digital Campaign Manager of Freedom to Marry used NationBuilder to organize the field efforts of the LGBT community.
Rhode Island LGBT organizers have been racking up a series of victories. In 2011, civil unions were allowed within the state. Shortly thereafter, gay rights activist organizations started pressuring voters and elected officials to push forward for full marriage equality and to offer LGBT citizens the same state benefits as straight couples. The bill passed last week goes into effect August 1st.
"For every thousand hacking at the branches of evil there is one who is striking at the root."
The words of Henry David Thoreau bare a short but powerful manifesto on the walls of San Francisco State University, welcoming attendees of the Rootstrikers 2013 conference. On April 20th, over 500 activists and organizers got together on a Saturday afternoon to discuss ways to stop corruption in politics. This first Rootstrikers conference was undertaken to convene their biggest activists, enthusiasts, and citizens to start a conversation about campaign finance reform for the year ahead.
Adriel Hampton explains how to search for people who have unsubscribed from an email blast in this helpful video from today's NationBuilder Live, and explains how someone can become a member, donor or volunteer and still opt-out of email. Check it out: