Demographic codes

The demographic field in profiles is based on the United States Census race categories. Only the following six categories can be imported:

Code Demographic category
A Asian
B African American
H Hispanic
W White / Caucasian
O Other
U Unknown

Only the above one-letter codes will be accepted to import into the demo field. 

If you need a broader range of categories, the ethnicity field is an open-ended text field - any ethnicity can be imported using that field. You can also import information on a person's primary language.