Smart texting: the data plan that builds community

Case Study

DTLA Nation created a way for businesses and residents in downtown Los Angeles to connect with each other in a mutually beneficial way. Using NationBuilder, the service built a system in which restaurants and bars found patrons on slower weekday nights and locals got special discounts and deals. The results: 

metrics
  • 7,468 
  • Residents in about a year
  • 22%
  • Of the downtown population participating
  • 2x
  • Interaction rate for texts vs. emails

Learn how they did it by downloading the full case study

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