How Faith Driven Consumer grew from a small group of supporters to a national movement.

When Chris Stone set out to create a new kind of digital community in the summer of 2013, he had big goals. “There are more than 41 million consumers in the U.S. whose faith informs their daily decisions in the marketplace. We wanted to leverage the latest technology to provide real-time, relevant information and empower our community to make their voices heard,” said Stone. And while Chris and his team at Faith Driven Consumer were focused and ready, they needed to figure out an integrated way to make it all happen.  

After comparing a variety of software solutions, it seemed nothing could handle the scale and engagement they needed for this project. “But, then we found NationBuilder and it was the obvious choice," said Stone. 

Using NationBuilder for everything from their website to their database and communications, Faith Driven Consumer began rallying their supporters. They created campaigns to give voice to people of faith and used surveys to better understand their community. And with communication tools like texting, email and phone lists, it was easy for supporters to start engaging with the fast-growing community.

In less than a year, the Faith Driven Consumer team has turned a small group of supporters into a national movement of empowered consumer activists. “Tens of thousands have even volunteered to help out,” said Stone. “Now, it’s a vibrant, rapidly growing digital movement that’s demonstrating real influence in the retail and entertainment marketplaces.”

Faith Driven Consumer and its community have weighed in on a wide range of nationally prominent topics from Duck Dynasty to the U.S. Supreme Court’s decision on Hobby Lobby, to major Hollywood blockbusters like NOAH and EXODUS: GODS AND KINGS. They have been featured in thousands of news outlets including The Wall Street Journal, The New York Times, The Hollywood Reporter, Fox News Channel, CNN, Variety, The Drudge Report, The Christian Science Monitor, The Los Angeles Times, The Huffington Post, US News and World Report, The Blaze, AdWeek, The Christian Post, The Daily Caller, ABC News, The Chicago Tribune and many more.