EveryAction is nonprofit software, that includes online fundraising, advocacy, and email marketing tools. The platform provides widgets to connect with your website, but CMS functionality is not included, meaning that organizations must build and maintain their own website in addition to EveryAction.  As a result, EveryAction generally requires a lot of integration work, in order for it to be functional in coordination with your existing or separate website. After adding up the costs of maintaining a separate site and the custom integrations required, EveryAction can end up being much more expensive than list price.

In contrast, NationBuilder is the world’s first leadership software, providing everything you need to lead your organization, already fully integrated. NationBuilder includes a website, a database, all your communications tools, including email, social media, and text, the financial tools you need to accept donations and raise funds. The NationBuilder database is also best-in-class, dynamically updating with all actions taken on your site, and including advanced geocoding and filtering to target and engage users according to the actions they’ve taken with you, or demographic variables. Additionally, NationBuilder includes innovative features to help you lead, including NationBuilder paths, built to increase your supporters’ engagement with your organization, and goals to motivate your team and help you to achieve greater impact.

And full integration of all these tools in one platform isn’t just convenient. It’s the difference between retaining your supporters and losing them. And for many of our customers, it’s the difference between winning and losing. NationBuilder improves your insights into the impact you’re having, and helps you to take action on those insights from within the software. NationBuilder is designed to help you identify, attract, and engage more readers, supporters, donors, voters, or customers.

Important Considerations: 

Still interested in EveryAction. Here are some important things to consider: 

• Cost: To replicate the essential functionality that NationBuilder can offer, you will need to custom build functionality and integrate with one or two (maybe more) other systems--a website and, sometimes, a separate database. This has real costs, in man hours upfront and for ongoing technical support, as well as in subscription fees to multiple vendors if integrations are required. That means your fully loaded costs are a lot higher than list price, and your ongoing costs for support are real. At NationBuilder, all functionality and access to our world-class team is included based on your plan. No hidden costs. 

• Security: Cyber attacks are a real threats and hacks are common, especially for high-profile leaders or efforts with real opponents. NationBuilder understands and can anticipate these threats.  We're equipped to handle the security of the most high-profile leaders in the world, and all of our customers get the benefit of that. Each customer has their own isolated database so you’re not vulnerable to shoddy firewalls or accidental leaks. We provide world-class DDoS protection to counter the real threat of cyber attacks by hackers trying to bring you down, keeping you organizing when it matters most. 

Scale to Grow With You

NationBuilder has reached a scale that allows us to serve everyone--from the largest institutions to the smallest campaigns. NationBuilder has an extensive ecosystem, including hundreds of world class designers, developers, and apps to provide custom design and functionality for any organization, including best in class advocacy tools and integrations with crowdfunding platforms, email whippers for state and federal engagement in the US and abroad, and integrations with legacy CRMs like Salesforce and Raiser’s Edge for the largest organizations.

NationBuilder also offers special solutions for our largest Enterprise customers, including advanced features like single sign-on and secure pages via SSL. For those organizations with distributed infrastructures, including associations, nonprofits, alumni organizations, and political parties, with chapters, alliances, locals, and country offices, we’ve launched NationBuilder Network--the first product designed specifically to tackle the challenges facing distributed organizations, and unlock the unprecedented network effects that drive real impact. A real, comprehensive Network solution with controls to maintain branding, best-in-class tools for chapters, and that doesn't required hundreds or separately maintained websites or outside databases.

Finally, EveryAction was created by NGP-VAN, and is built on a platform originally created for political campaigns. It is only available to progressive organizations. NationBuilder is available to everyone.

Want to keep your existing site?

For customers that already have a site they love, organizations can create an action center on NationBuilder or link to “action pages” built on the NationBuilder CMS that are pre-designed to engage your supporters more effectively, and take advantage of all of NationBuilder’s features, while keeping your existing site.

Need to use VAN for some things?

If your finance team wants NGP for compliance purposes, use NationBuilder and export your data to run quarterly reports. If you have access to the VAN through your local or state party organization, you can still use NationBuilder by importing your VAN voter file and using our action tools. We also provide a voter file free with your subscription. Check out our pricing and start a free trial here.