How to connect Facebook and Twitter to a broadcaster

Connecting a broadcaster and your organization’s social media accounts can help you spread the word about your nation and track your organization’s supporters across multiple platforms. Your broadcaster will be able to post directly to social media, monitor activity that mentions your social media accounts, and automatically import prospects from both Twitter and Facebook.

You may have connected your social media accounts during installation. You can always review your settings or setup a new broadcaster.


Connecting a Twitter account

By linking your Twitter account you will be able to schedule and post tweets from your broadcaster’s dashboard and pull people who interact with you on Twitter into your nation.

To connect a Twitter account go to Communication > [Broadcaster name]. Click on “Connect Twitter account” and you’ll be taken to Settings > Twitter. Here you will see checkboxes allowing you to import your followers, everyone who has mentioned you, and everyone who has retweeted you.

Broadcaster Twitter settings before connecting an account

When you click the yellow "Connect a Twitter account" button, whatever Twitter account you are logged into will connect to the broadcaster. Before you click the button, you may want to log out of Twitter. This will give you total control over which Twitter account connects to your broadcaster, which is important if you manage multiple accounts.

If you are not logged into Twitter, when you click "Connect a Twitter account" you will see the screen below. Enter the username and password for the account you want to connect to the broadcaster and then click "Sign In."

Twitter/Authorize an application

Your broadcaster is now linked to Twitter.

The options available at Communication > [Broadcaster name] > Settings > Twitter expand once you've connected a Twitter account to the broadcaster.

Twitter settings after connected

By default, everyone who interacts with the Twitter account will be automatically imported. You can uncheck the box next to one or more of these options, and these profiles will not be imported.

  1. Followers: Everyone who follows your Twitter account is imported into your nation as a supporter.
  2. Retweeters & mentioners: Everyone who retweets one of your tweets or mentions you in a tweet of their own is added to your nation as a prospect.
  3. Accounts you retweet or mention: If you retweet or mention someone — even if they've never interacted with you — NationBuilder will add them to your nation as a prospect.

For each Twitter profile added to your nation, NationBuilder will import:

  • Profile photo
  • Bio 
  • Location
  • Website

When a person tweets at your broadcaster, you can add her to a path, assign a point person, and tag the person's profile. It is particularly useful to assign a point person and add the person to a path to help ensure Twitter interactions are acknowledged. A point person will not be assigned if one already exists.

You can automatically follow an account that follows your broadcaster's Twitter account and automatically unfollow accounts that unfollow you. 

Finally, you can disconnect the Twitter account by clicking the "Disconnect Twitter account" button in the lower right-hand corner.

In the case that you want to remove a profile by banning a person, the Twitter account used to login to your nation will no longer be available to that person. That Twitter account will be blocked and the person will no longer be able to follow you on Twitter.


Connecting a Facebook page

When your organizational Facebook page is connected to a broadcaster, your nation will pull in everyone who either likes one of your Facebook posts or comments on a post. To track their interest you can tag people who engage with your Facebook content. Please note that your organizational Facebook page is different from your personal Facebook profile, but you will need to have administrative access to the page through your personal profile to connect it to your broadcaster. 

To connect a Facebook page, go to Communication > [Broadcaster name] and click on “Connect Facebook page”. This will direct you to Settings > Facebook.

If your NationBuilder profile is already connected to your personal Facebook account, it will recognize your personal Facebook account and you will be given the option to choose a public Facebook page to connect to the broadcaster.

Facebook settings

If your profile is not connected to your Facebook account, you will need to click the "Connect your Facebook account" button and log in. This will attach your personal Facebook account to your profile. It will also allow you to view a list of Facebook pages you administer and select the page to attach to the broadcaster.

Facebook settings connect acct

Each broadcaster can be connected to a single public Facebook page. Private Facebook pages, personal Facebook accounts, and Facebook groups cannot be connected to a broadcaster.

Once a Facebook page is connected to the broadcaster, new options will appear in Settings > Facebook. You can automatically tag, add a person to a path, and assign a point person when someone posts on to your Facebook page. A point person will not be assigned if one already exists.

We recommend adding the person to a path and giving her a point person to ensure Facebook supporters receive feedback. We find it is better to tag people based on the specific post they interacted with rather than adding a generic tag to all Facebook supporters.

Facebook settings after connected

Types of Facebook page interactions logged in a nation:

  • Someone comments on an official post in a Facebook page
  • Someone creates a new post on a Facebook page
  • Someone likes an official post in a Facebook page
  • Someone likes an unpublished post from a Facebook page
  • Someone comments on an unpublished post from a Facebook page
  • Someone RSVPs to an event via Facebook - if that Facebook event is connected to an event in your nation.

The entire list of people who have liked the Facebook page cannot be added to your people database. It is also not possible to access an individual person's friends list in a nation. 


Posting to social media from your nation

When you connect a Twitter account and Facebook page to a broadcaster you can post to social media from within your nation. On the dashboard of your broadcaster you can compose a post for Facebook, Twitter, or both. Posting from a broadcaster is useful when you have a single Twitter account for your organization and multiple staffers are going to be using it.

You can also draft a tweet and schedule it to be published at a later date.  

Draft a tweet at [Broadcaster Name] > Tweets > Sent. Click the “Schedule” button to post the tweet at a point in the future. You can schedule the tweet to post at least an hour after the current time and any date in the future.

You can review all scheduled tweets from [Broadcaster Name] > Tweets > Scheduled:

Twitter scheduled

From here, you can edit the day/time the tweet will be published or delete the tweet.

Similarly, you can draft a Facebook post from [Broadcaster Name] > Facebook > Sent:

Facebook post and schedule

You can view all scheduled Facebook posts from [Broadcaster Name] > Facebook > Scheduled. From here, you can edit the day/time the post will be published or delete the post.

Your broadcaster’s dashboard will collect the full log of your activity on Twitter, including mentions and retweets. From this activity stream you are able to instantly reply to, retweet, and favorite a tweet, or follow a person by clicking on “Show More”.

Expanded tweet on dashboard


Selecting a primary broadcaster for your website

A primary broadcaster is the default voice for your website. Your site will use this broadcaster’s name and email address when sending autoresponse emails. You can change the primary broadcaster by going to Website >  Site Settings > Basic > Broadcaster and selecting your choice from the drop-down menu. If you have multiple websites, you can set a different primary broadcaster for each.

Once you set the primary broadcaster and connect your social media accounts as outlined above, Facebook and Twitter icons will display near the bottom of your website. These icons will link to the accounts connected to your broadcaster. If you do not have Facebook page and Twitter account connected, these icons will not display. 

Connect buttons on homepage


Understanding broadcasters

Sharing your site on social media

How to find and delete Twitter followers

Use NationBuilder to get more value out of your Facebook page

Optimizing your content for social media


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