Key Tactics in Effective Email Advocacy (Part 2): How to Maximize Your Deliverability

In the first session of this two-part webinar series, we focused on the three keys to writing/sending advocacy emails that recipients open, read, and engage.

But have you ever sent an email blast only to hear from a subscriber that they never received it? You're not alone — 21% of opt-in emails never reach recipients' inboxes.

If you want to understand why your emails aren't getting delivered and what you can do about it, this webinar is for you. Here's what you'll learn:

  • Brief history of email & spam
  • The 3-stage email filtering process, and what factors influence ISPs' decisions at each
  • How to improve your sender reputation and set your email infrastructure up for success
  • How to perform list hygiene, create a sunset policy, and run safe win-back campaigns

Watching Part 1 of this series isn't a prerequisite for attending this webinar. 

All times are Pacific.

Hosted by:

Netroots_-_AlexStevens_Profile_Pic_.jpeg

Alex Stevens
Digital Organizer, NationBuilder

Alex heads-up NationBuilder's email and customer engagement marketing. He brings 10 years experience in digital, community, and grassroots movement organizing. Before joining NB in 2014, he co-founded and ran digital at 99Rise (now Democracy Spring); helped launch and served as Engagement Editor at Youngist; and was a trainer at the Center for the Working Poor.  twitter-2x.pnglinkedin_circle_color-512.png

 

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November 09, 2017 at 10am - 11am
UTC Key Tactics in Effective Email Advocacy (Part 2): How to Maximize Your Deliverability In the first session of this two-part webinar series, we focused on the three keys to writing/sending advocacy emails that recipients open, read, and engage. But have you ever sent an email blast only to hear from a subscriber that they never received it? You're not alone — 21% of opt-in emails never reach recipients' inboxes. If you want to understand why your emails aren't getting delivered and what you can do about it, this webinar is for you. Here's what you'll learn: Brief history of email & spam The 3-stage email filtering process, and what factors influence ISPs' decisions at each How to improve your sender reputation and set your email infrastructure up for success How to perform list hygiene, create a sunset policy, and run safe win-back campaigns Watching Part 1 of this series isn't a prerequisite for attending this webinar.  All times are Pacific. Hosted by: Alex StevensDigital Organizer, NationBuilder Alex heads-up NationBuilder's email and customer engagement marketing. He brings 10 years experience in digital, community, and grassroots movement organizing. Before joining NB in 2014, he co-founded and ran digital at 99Rise (now Democracy Spring); helped launch and served as Engagement Editor at Youngist; and was a trainer at the Center for the Working Poor.     Live webinar (RSVP for link)
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Live webinar (RSVP for link)
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Alex Stevens
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