How to set up SEO in your nation

Search engine optimization is an essential part of getting your website out to the world. Take advantage of your nation’s website features to naturally optimize your site’s organic search rankings on search engines such as Google and Bing. 


Allow search engines access

There are several settings that can greatly affect the SEO of your website. The first allows search engines access to your website. 

Check that you have granted that access:

1. Go to [website name] > Site settings > Basic.

Site settings basic

2. Make sure that the checkbox next to “Allow search engines” is checked. 

Allow search engines

3. Click Save site.

If this boxed is not checked, search engines can not access your site and will not list the site in search rankings. Please note that checking this box will not have an automatic effect. For example, if it is unchecked and you allow search engines to access your site, it might be a few days until search engines pick up this information and your site appears. This timing is entirely dependent on the search engine.

Additional note – only public profile pages can be individually customized to be inaccessible to search engines.


Modify titles and headlines

The name your site and individual pages can have an effect on SEO.

Site-wide settings

Use keywords in the headlines and slugs associated with your site to make it visible to the people searching for you. These titles can be found Site settings > Basic.

Site wide titles

All fields have an effect on SEO, but the most important field is the “Title of homepage” text box. This is the primary listing that will appear in search engines. It will autopopulate with the title you entered during the install process. If you wish to change it, enter a concise and accurate title of your homepage in the text box. Click Save site

Page level settings

Like your Site settings, every page has settings that control the headline, title, and slug of the page. All fields can affect SEO, but the most important is the “Title.” The field will autopopulate with “Name of page - Name of site.”

Page title

This title is a good start for optimization, but make sure to follow these best practices:

  • Use keywords. Make sure your title includes the most relevant words for your supporters. 
  • Make it into a sentence. Search engines favor complete phrases. In the example, it would be best for me to change the title to “Join Sally’s Giraffe Farm Today.”
  • Keep it short. Try to keep your title 55 characters or less. This ensures that the full title is shown in the search engine listing.

Page level SEO settings

In addition to your pages’ titles and headlines, there are specific SEO settings that you can modify and maintain to help optimization.

1. Go to your page > Settings > SEO.

Settings SEO

2. You will have the option to change the title of your page, if you have not already done so. 

SEO title

3. The slug of your page can also affect how your site is read by search engines. Change the slug at any time if you would like to make it more relevant to your content.

SEO slug

4. The headline of your page is another place to include keywords. This will appear on both the page and in the search listing. 

SEO headline

5. If you want your site to be ranked highly, "Excerpt" is a an important field to fill out. This text will be seen in your search engine listing, describing your page. It will also appear when the page is shared on Facebook. Keep the excerpt a few sentences long. 

SEO excerpt

If you leave this field blank, search engines will pull the first few sentences from the content of your page.

6. Remember to click Save page

When you have all the fields filled out, your search listings will be filled with rich, relevant content.

Search listing


Page content modifications

There are ways to positively affect your SEO by modifying or enriching the content of your page.

HTML anchor tags allow you to link to pages outside your website, to pages within your website, or to link within a single page. When linking within a page or to other pages on your site, hyperlink keywords. Search engines will associate these keywords with your page and enhance its listing.

Please note that your SEO can be negatively impacted if you include links that do not work.

Write an Image description when including an image on your page. Include keywords in this description. It is read by search engines and considered in your ranking.

Image description


Monitor your site-wide SEO

To view the search engine settings for all your website pages go to [website name] > SEO. 

Website settings SEO

You will see every website page listed with its author, slug, title, headline and excerpt. If you want to edit the SEO settings of any page, click on the Edit icon next to your selection.

SEO listing


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Sharing your site on social media

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