How to surprise everyone and beat the odds on election day

Case Study

Susannah Whipps Lee, who lost in 2012, ran a focused and effective campaign for her state's House of Representatives in 2014 -- and won. Using NationBuilder, her staff was able to find and speak with the most likely voters and follow up with them as the election neared. The results:

metrics
  • 72%
  • More votes than primary opponent
  • 20%
  • More votes than general election incumbent
  • 150%
  • More voters at the poll than forecast

Learn how they did it by downloading the full case study

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