Understanding the results of your email blast

Sending an email blast is a great way to get the word out to your supporters. Optimize your email deliverability and see high engagement levels in the stats available after you send your email.


Email stats for single blast

Find these stats by going to Communication > [Broadcaster name] > Email and locate the sent email blast. Click on the Edit icon  button next to the email blast or click on the slug. Stats will appear in the Dashboard of your email blast:

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Status Definition
Sent

Total amount of supporters that were sent the email blast.

Opened

Total amount of people who opened the email. *Please note that some email providers (Google, AOL, Yahoo, etc.) will not display your images and this could affect your open rate. If images do not display, an open will not be counted to your total. The best way to combat this factor is to optimize your email deliverability so email providers are more inclined to display your images. Alternatively, consider including an image in your blast to encourage your supporters to click "display images" for your blast. 

Clicked

Total amount of clicks from an email to an external link.

Donated Total amount of contributions raised after a recipient clicked a link from your email blast. This statistic is only tracked on NationBuilder pages, not third party sites.
Bounced

Things like "user is over quota" or "mailbox temporarily disabled" will cause emails to bounce. With any address we will mark it as bad after two bounces within seven days, or a total of seven bounces.

Bad

There's certain classes of bounce which mark an individual email address as bad, like the error "No such user at this address." Those will instantly mark the email as bad, and if the user has no other good emails then they will stop receiving emails from that nation entirely.

If an import re-imports a given address, and that address is marked as bad, then it does not get marked as good again by the act of importing. You need to do this manually by editing the signup.

Spam reported

Total amount of emails marked as spam by recipients. Spam reports negatively affect your email deliverability and should be avoided at all costs. This can be accomplished by sending the right message to the right person at the right time.

Unsubscribed 

People who have clicked the unsubscribe link at the bottom of your email and opted out from further email communication. If an import re-imports a given address, and that address is marked as unsubscribed, then it does not get marked as good again by the act of importing. Do not email these users again, as that may result in your IP address being blacklisted by the spam filters.

If your email includes any links, you will see all links listed below your email stats. To the right-hand side of your links, you'll find "First click," indicating both the number and percentage of times the link was the first one clicked by recipients, and "Clicks," indicating both the number and percentage of overall clicks made by recipients.

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You can also see the list of people attributed to each status under the Recipients section of the blast:

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Status Definition
Sent

Total amount of supporters that were sent the email blast.

Opened

Total amount of people who opened the email. *Please note that some email providers (Google, AOL, Yahoo, etc.) will not display your images and this could affect your open rate. If images do not display, an open will not be counted to your total. The best way to combat this factor is to optimize your email deliverability so email providers are more inclined to display your images. Alternatively, consider including an image in your blast to encourage your supporters to click "display images" for your blast. 

Clicked

Total amount of clicks from an email to an external link. 

Unopened

Total amount of people who did not open the email. *Please note that some email providers (Google, AOL, Yahoo, etc.) will not display your images and this could affect your open rate. If images do not display, an open will not be counted to your total. The best way to combat this factor is to optimize your email deliverability so email providers are more inclined to display your images. Alternatively, consider including an image in your blast to encourage your supporters to click "display images" for your blast.

Unclicked

Total amount of recipients who did not click a link in your email. This number includes anyone who did not open the email. Note that this stat is only available under the "Recipients" area of an individual blast. 

Bounced

Things like "user is over quota" or "mailbox temporarily disabled" will cause emails to bounce. With any address we will mark it as bad after two bounces within seven days, or a total of seven bounces.

Bad

There's certain classes of bounce which mark an individual email address as bad, like the error "No such user at this address." Those will instantly mark the email as bad, and if the user has no other good emails then they will stop receiving emails from that nation entirely.

If an import re-imports a given address, and that address is marked as bad, then it does not get marked as good again by the act of importing. You need to do this manually by editing the signup.

Reported spam

Total amount of emails marked as spam by recipients. Spam reports negatively affect your email deliverability and should be avoided at all costs. This can be accomplished by sending the right message to the right person at the right time.

Unsubscribed People who have clicked the unsubscribe link at the bottom of your email and opted out from further email communication. If an import re-imports a given address, and that address is marked as unsubscribed, then it does not get marked as good again by the act of importing. Do not email these users again, as that may result in your IP address being blacklisted by the spam filters.

 


Email stats for nation

If you want a holistic view of your email stats, then you can go to Communication > Email stats. This dashboard can become useful if you have multiple broadcasters within your nation:

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Status Definition
Total sent

Total amount of supporters that were sent an email blast.

Opened

Total amount of people who opened an email. *Please note that some email providers (Google, AOL, Yahoo, etc.) will not display your images and this could affect your open rate. If images do not display, an open will not be counted to your total. The best way to combat this factor is to optimize your email deliverability so email providers are more inclined to display your images. Alternatively, consider including an image in your blast to encourage your supporters to click "display images" for your blast. 

Clicked

Total amount of clicks from an email to an external link. 

Unsubscribed

People who have clicked the unsubscribe link at the bottom of your email and opted out from further email communication. If an import re-imports a given address, and that address is marked as unsubscribed, then it does not get marked as good again by the act of importing. Do not email these users again, as that may result in your IP address being blacklisted by the spam filters.

Bounced

Things like "user is over quota" or "mailbox temporarily disabled" will cause emails to bounce. With any address we will mark it as bad after two bounces within seven days, or a total of seven bounces

Bad

There's certain classes of bounce which mark an individual email address as bad, like the error "No such user at this address." Those will instantly mark the email as bad, and if the user has no other good emails then they will stop receiving emails from that nation entirely.

If an import re-imports a given address, and that address is marked as bad, then it does not get marked as good again by the act of importing. You need to do this manually by editing the signup.

Spam

Total amount of emails marked as spam by recipients. Spam reports negatively affect your email deliverability and should be avoided at all costs. This can be accomplished by sending the right message to the right person at the right time.

 


When your email blast is queued

A blast is considered queued as NationBuilder processes all the email addresses with their respective content to be sent out for a particular blast. 

A blast is typically sent out within a minute or two after being submitted but can take up to 15 minutes if the list of recipients is exceptionally large.

Do not send out a duplicate blast if the original blast is queued. NationBuilder is processing your original blast and will send out both emails if you try to send a duplicate blast.


If you’re unclear on how this feature works, please ask a question. If you would like to see changes to this feature, please submit a suggestion.