Years ago, I was a union organizer who received a list of employees that worked at a certain hotel chain in Chicago. On an average day I'd meet everyone on the list at their house, talk to them, take notes, and score their support.
I developed amazing relationships and from there, an awesome Excel sheet on my laptop that never connected to anyone else’s data because nobody else could see it. None of those conversations, none of that data ever amounted to anything – because it got lost in the back of a filing cabinet.
While the tenets of community organizing remain the same over time, digital organizing technology has transformed what’s possible in building and maintaining better relationships between unions and their members. This is where NationBuilder comes in. Your website, people database, communications, and finance tools are all part of one system, so nothing ever slips through the cracks.