Key tactics in email advocacy (part 1): How to send emails people open, read & engage

Email advocacy is part art, part science—and this 2-part, platform-agnostic webinar series, drawing on new research and practical experience, will provide you a crash course in the skills and best practices you need to master both.

In this first video, following an awkward moment or two at the top (sorry!), you'll learn all about the 3 keys to sending advocacy emails that drive action:

  • Right time: rapid response; when, and how much to send 
  • Right person: segmenting on who they are (behavior, persona) & where they are (life-cycle)
  • Right message: how to personalize, optimize, experiment, and repeat

Part 2 of the series will cover strategies for optimizing email deliverability and inbox placement.

Recorded live October 4, 2017


Related NationBuilder resources:

How to segment and target people

How to create and send an email blast

Understanding the results of your email blast

How to AB test your email blast

Advanced email personalization with Liquid

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