Broadcasters: the voices of your nation. They can be your organization, yourself, your staff, or anyone else you want interacting with your supporters. You can set up multiple broadcasters and the communications of each broadcaster are managed and tracked from their individual dashboards under the Messages tab. Broadcasters are different than the people in your database, and they do not have person records. You can allow all people with control panel level permissions to access and communicate as a broadcaster, or limit them to only a single person. All outgoing communications from your nation go through a broadcaster. They can send email and text blasts, and can receive text messages and voicemails.
This video from NationBuilder Live walks you through the communication features associated with a broadcaster:
Primary Broadcaster: When you go to Websites > [Website Name] > Site settings, you will see a place there for specifying a broadcaster. That determines what Facebook page, Twitter account, and who the main email auto-responses in your nation come from. The broadcaster chosen must have an email account associated with it.
In this video from NationBuilder Live, C.J. explains the difference between supporters, prospects and non-supporters.
Supporters: your nation’s advocates and opt-ins for messaging. People are automatically added as a supporter when they subscribe to your email updates, follow you on Twitter, donate/volunteer on the website, or choose to receive text messages. Twitter followers are included because you are able to use direct message functionality to start one-to-one communication with them.
Prospects: people you have to convince before you can gain their support and convert them into advocates and opt-ins. In a political campaign, prospects would be your potential voters. People are automatically added to your nation as prospects when they mention your broadcaster on Twitter, retweet your broadcaster or like a post on your Facebook Page. Be exceedingly careful in contacting prospects via any kind mass email - here are some tips for conducting outreach without spamming.
Non-Supporters: people who do not want to receive emails from you and haven’t taken any action. They are in your database because they have unsubscribed or have tweeted about you but are not following you.
Ian Patrick Hines commented 2013-07-02 13:12:14 -0700Hey Brad — It sounds like you have some solid questions here that might not be best answered in a comment thread due to the limitations and time delay inherit in the medium. I’m going to check in with your organizer, Taylor, and have her give you a call to dig in a bit deeper.
With regard to your pricing question, however, the answer is straightforward: your nation will move into the next pricing tier when you cross either threshold (number of people or number of emailable people). You can see more information about our pricing here: http://nationbuilder.com/pricing
Brad Anthony commented 2013-07-02 10:31:05 -0700I’ve definitely had too much coffee – apparently I can only count up to two today.
Brad Anthony commented 2013-07-02 10:29:44 -0700Cool thanks for the clarity. I have two follow-up remarks:
1. I would quite enjoy a “summary” of sorts of the “ladder of engagement” and the support levels. Does changing an individual’s support level have any effect on the way the system views them? Or is this adjustment purely for human tracking and assessment? (I thought there might be some sort of game dynamic at work here).
2. NB doesn’t handle my email so there is zero bandwidth/resources for providing email services for my organization plus because NB automatically pulled in a “supporter’s” email from social media doesn’t mean I want to or will use it to contact them – again using zero email bandwidth (0+0=0). Subsequently, factoring an unused feature into the price structure seems almost counter-intuitive for the (assumed I admit) model of reaching more of the community for less money.
3. Are the various pricing thresholds crossed when BOTH parameters are reached/passed or does an account’s monthly cost increase as soon as ONE of TWO parameters is achieved?
4. I may have had too much coffee today.
C.J. MinsterCheng commented 2013-06-28 16:55:44 -0700Brad, to add to what Ian said, NationBuilder is designed to connect your organization with the people who care about it. When you connect a Twitter account, all of your followers are automatically pulled into your nation. You can then go into the Network tab of a person’s record in your people database to see who they are following and who follows them. This can be an extremely valuable way to connect with prospective donors and otherwise move people up a ladder of engagement.
You can also change a person’s support level after he has been pulled into your database to indicate if he is not a supporter. Anyone whom you have permission to contact is included as a supporter by default. For example, you can direct message a Twitter follower and therefore the follower is listed as a supporter.
Note that our pricing is based on total number of people in your database (regardless of support level) and number of emailable people. This is a reflection of the resources used to maintain your database and provide email services for your organization.
Ian Patrick Hines commented 2013-06-28 10:45:43 -0700Hey Brad — In looking through the records, it seems like you’re in touch with your organizer, who will be able to help you sort through the situation.
It sounds like NationBuilder’s working as intended (though maybe not how you expected). Taylor — your organizer — will be able to help you with your questions and sort out a strategy for managing your People database in a way that supports your goals.
Brad Anthony tagged this with Important 2013-06-28 05:47:32 -0700
Brad Anthony commented 2013-06-28 05:46:56 -0700This is precisely my issue right now – suddenly my monthly account costs jumped because of an “invisible” increase in “support” which actually was NB automatically pulling in twitter followers or “supporter’s” emails without consideration of those individuals motives or realistic levels of support. If they are competition monitoring our cause, dead weight, etc we’re paying more automatically because of their inclusion in the definition of “supporter”. Egads – this might sound like a rant – too much coffee. Anyway, this is a serious issue that needs to be looked into immediately.
C.J. MinsterCheng commented 2013-05-13 17:23:11 -0700You can change a person’s support level by editing the person’s profile, on a scale of 1-5, with one indicating a high level of support and 5 indicating a high level of opposition. Setting a person’s support level in this manner will supersede the label given when a broadcaster’s Twitter followers are pulled into your nation.
In addition to the political examples in the comments to this FAQ, business competitors may opt-in to communication from a company. Similarly, activists have been known to opt-in to communication from a business they are targeting for reform.
If you know that one of the people who have opted into communication from your nation is an opponent of your mission, you can change a person’s support level to reflect the additional information you know about them.
Barbara Richard commented 2013-05-05 07:24:55 -0700The supporter definition has some seriously flawed logic. Is that feature configurable? The fact that someone is a Twitter follower doesn’t imply they are a supporter. It is common practice in political campaigns to sign up to see what information competing campaigns may be broadcasting.
Ben Harris commented 2013-04-22 06:08:26 -0700This is one of the top annoying “features” of NationBuilder. The automatic labeling people as “Supporter” has already caused trouble for the campaign I work for. As confirmed by a NB rep, even someone who is strongly CRITICIZING our candidate on Twitter can be labeled a “supporter” – a fact that others (including campaign staff) might not understand right away. I don’t assume that everyone who follows my candidate or signs up for email newsletters is “friendly” to the campaign.
I would MUCH rather this label be something like “Active”, “Prolific”, or “Vocal” so that we could see someone tagged as “active” “NO vote” “critic” (for example), whereas you will have to pay careful attention to see that we may actually have “supporter” “NO vote” “critic”. Please either change the wording, or allow me to configure that somewhere.
Ben Harris tagged this with Important 2013-04-22 06:02:11 -0700
Jerimee Richir commented 2013-03-19 10:33:02 -0700note – some of the terms have slightly changed
Primary Broadcaster: When you go to Websites > Site Settings, you will see a place there for specifying the “main” broadcaster. That determines what Facebook page, Twitter account, and who the main email auto-responses in your nation come from.
Sue Beckwith tagged this with Important 2013-03-13 06:46:53 -0700