Using Liquid we made the header sign up user-aware based on actions a user takes on the site. The top image is what someone sees the first time they visit the site or until they take an action. The bottom image is what they see when they sign up for email updates. They are then encouraged to share the site via the social sharing buttons. The sharing buttons are also coded so that the link automatically appends the recruiter_id to the url.
Finally, you can see that the VOLUNTEER button has been replaced by RECRUITFRIENDS which takes them to a Spread the Word page which promotes the Volunteer page. The button changes after a user signs up to volunteer.
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Greg Evers for Congress
Marston Digital Solutions
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Finally, you can see that the VOLUNTEER button has been replaced by RECRUIT FRIENDS which takes them to a Spread the Word page which promotes the Volunteer page. The button changes after a user signs up to volunteer.