On today's NationBuilder Live, Adriel Hampton and Nate Murphy talked about some interesting articles we wanted to share with you.
Social Media Today did a roundup of findings from a recent Nielsen study on social media use. New platforms like Pinterest are gaining in popularity. While Facebook usage is down slightly, Pinterest activity is up more than 1000 percent!
For accessing social media, mobile is taking over. Mobile app usage increased 85 percent from last year with 34 percent of total time spent on social networks now happening on mobile devices. In a rather strange research finding, one third of 18 to 24 year olds said they social network in the bathroom. It appears that those Millennials are rather good multitaskers.
Alan Simpson of Simpson-Bowles committee fame is the star of a 'Gangnam Style' spoof that's making it's way around the internet. In the video (which you can see below), eighty-one year old Simpson tells viewers to "stop Instagramming your breakfast and tweeting your first world problems." He urges them to get involved with The Can Kicks Back, a non-partisan campaign that's using NationBuilder to rally Millennials to lobby congress for a solution to the country's debt problems.
Tech President has an inside look at the communications strategy of the Obama campaign that provides some useful suggestions on how to leverage data in your outreach strategy. Instead of blindly emailing people asking for donations, they analyzed their subscriber lists to come up with strategies for how to make their asks more effective. For example, they looked at previous donation amounts and sent follow-ups asking for additional contributions for a percentage of that amount. More here.
An article in GovLoop discusses the importance of marketing in government. A partnership between Code for America and the Southeastern Pennsylvania Transportation Authority (SEPTA) provides a great example of how governments can improve their effectiveness with a little promotional effort. A campaign advertising their new transit apps helped grow usage by 1000 percent in just one week.
For more articles and NationBuilder training tips, join us at 4 p.m. ET Monday through Thursday on NationBuilder Live: nationbuilder.com/live
