Alors que les candidats aux régionales et départementales se préparent, nous vous invitons à regarder l'enregistrement de cette discussion autour des stratégies numériques les plus performantes en politique.
Nous avons reçu 3 experts en campagnes politiques et mobilisation pour parler des enjeux des prochaines élections, des pratiques observées chez les campagnes les plus efficaces, des innovations qui font progresser le secteur et permettent de mieux communiquer et engager les électeurs, en particulier en ces temps inhabituels.
Eve Zuckerman, France Digitale : Franco-Américaine, Eve a participé à des campagnes politiques d’ampleur nationale en France et aux Etats-Unis, notamment en tant que directrice numérique de la campagne présidentielle d’Alain Juppé, avant de rejoindre le cabinet du Premier ministre comme conseillère communication digitale. Elle est aujourd’hui la directrice de la communication et du marketing pour France Digitale.
Ninon Lagarde, Tous Élus : Militante de longue date, Ninon a co-fondé Tous Élus, une association qui encourage les citoyens à se présenter en tant que candidats aux élections et leur apporte du soutien pendant leur campagne. Elle a créé l’Agence Ficelle pour accompagner les ONG, entreprises, associations et mouvement politiques sur les questions d’intelligence collective.
Bruno Walther, La Source Vive : Bruno a créé la première agence de communication politique en France et travaillé sur la campagne numérique de Jacques Chirac en 2002. Il codirige aujourd’hui avec Virginie Valiere l’agence La Source Vive, Architecte certifié NationBuilder, qui aide les organisations à mobiliser leurs supporters sur les questions climatiques.
Recruiting, engaging and retaining members is hard, but crucial work for many organisations. The majority of this work happens in December and January and is a key part of overall fundraising and engagement efforts. There are still a few weeks to get ready for the task, so we're talking about what you can do to better leverage NationBuilder for your renewal campaigns so you can focus on one-to-one engagement with lapsed members.
In this webinar, we cover how to:
- Identify the audience you want to target
- Create an automated renewal campaign using workflows
- Track campaign progress throughout the campaign
While 2020 has presented nonprofits of all sizes with unprecedented challenges, it’s also given donors a chance to show their support and solidarity through generous online giving. Drawing from her own nonprofit fundraising experience, NationBuilder's Chief Strategy Officer Hilary Doe shares insights from the first half of the year as well as tools, tactics, and strategies for a fully digital end-of-year giving season.
This webinar covers:
- Strategies for effective digital engagement with donors
- Increasing the frequency of giving and recurring donations over the next year
- Equipping your community to fundraise on your behalf
In this webinar, you will learn tactics and strategies for continuing to engage with your community regardless of the outcome of your election. Whether you win or lose, there are a multitude of ways that you can still impact the people and causes you care about. We will cover constituent services, movement building, single-issue strategies, and preparing for your next election.
Email automations are powerful because they save you time from doing repetitive tasks and allow you to both scale your communications and create journeys for your supporters.
You can use a Welcome series to gradually introduce your organization, improve your email deliverability—and there are many other uses for automations that can help streamline your supporter experience. From member winback, to re-engagement campaigns, to encouraging one-time donors to make their contribution recurring, we’ll show you a variety of examples to get you inspired.
NationBuilder makes software that powers movements around the globe, and the thousands of customers they serve include every type of leader you can imagine. They’re multi-chaptered organisations raising awareness for causes around the world; they’re grassroots nonprofits working to shape their cities and communities for the better; they’re citizens stepping up to run for office for the first time. Whether you’re impacting change as a nonprofit, advocacy group or association — now more than ever organisations are envisioning the future and building movements to impact change at national and global scales. They use NationBuilder to make it real.
In this webinar, the NationBuilder team reviewed:
- NationBuilder as a founding member of the Connection Coalition
- Who is NationBuilder
- What is NationBuilder Software
- How do you find your leaders & build a movement for change
- Raising money and connecting your supporters with your purpose
In creating the tools that help our customers send 1.5 billion emails per year, we’ve picked up some insights on what works, and what doesn’t.
In this webinar, we cover:
- What email deliverability is and why it's important
- How to get your emails delivered, opened and engaged with
- How to build a long-term email programme that stands the test of time
The 2020 elections are fast approaching. If you haven't thought about your GOTV strategy, or are still looking for something to give your turnout program a winning edge—look no further. In this webinar, wl discuss:
- Get-out-the-vote contact tactics
- Election day candidate run of show
- How to make it easy for supporters to find their polling locations
- Election day planning
An organized get-out-the-vote (GOTV) operation is integral to the success of every campaign––from presidential to school board. So the question is: How can the right digital tools transform the way you mobilize your supporters to help you GOTV?
This webinar covers all this and more including:
- Best practices for your GOTV phase
- Steps for creating a "digital GOTV squad" who can help amplify key turnout messages
- Locking in your voter universes
- Planning GOTV voter contact
With our latest conversion tracking feature, you can see how many people converted after reading an automated email and move them onto another email series instead. Why is this a game-changer? By setting up conversion tracking within your automations, you can connect one email series to another and create seamless supporter journeys for your community.
This webinar covers how this powerful feature can help you reach your engagement goals.