Currently you have the URL to the external site posted “After the Flip.” My suggestion would be to post the URL as a hyperlink within the “Before the Flip”. You can create a hyperlink by highlighting the text you want to link the article to, clicking the grey hyperlink icon on the content editor, and then pasting in the URL. This way, readers can easily navigate to the article without having to copy and paste the URL into a new window. My recommendation would be to use “click here” or “read the full article” as the text for your hyperlink.

Here is some more good information about posting content in your blog:

http://nationbuilder.com/how_to_start_a_blog