Every page on your website has social media settings, which allow you to prompt supporters to share a page on Twitter and Facebook and attract potential allies to your site!
Table of Contents
- Default post
- Excerpt for Facebook, search engines
- Thumbnail image
- Social share prompt display
- Facebook excerpt display
- Related HOWTOs
The social media settings can be found at Website > [Page name] > Settings > Social Media.
By default, when someone takes action on your website, a prompt to post on social media is displayed. If you do not want to encourage social sharing, uncheck the box next to “Prompt for posting” and click the Save social media settings button.
The text for the default post is automatically generated using the page name. We recommend that you edit the post. Use a clear call to action that will motivate your supporters to share the page and encourage their friends to take the same action.
You may want to add hashtags and Twitter handles to increase your Twitter exposure. The 140 characters available in a tweet are tracked for each default post. A link to the page is automatically included at the end of the post. The page link will include a recruiter ID. When someone clicks on the link and takes action on your website, the person who shared the link will be recorded as recruiter in the new supporter’s profile.
Please note that this default post will also automatically generate in a default post when a person uses the available "Share" buttons at the bottom of your action page.
A full list of social media settings for a website can be viewed at Website > Social. Click the pencil button to edit settings for a particular page.
Excerpt for Facebook, search engines
When your site is displayed in search engine results or shared on Facebook, a few lines of copy are shown. Create a short summary of the page in the “Excerpt for Facebook, search engines” text box. Content will be pulled from the first sentences of the public page if you leave this box blank.
The goal is to create a summary text that invites people to click on the link and learn more on your site. Be clear and concise to show up in relevant search engine results. Remember to enter content for every page on your site.
Facebook includes an image next to the text excerpt for a page. If your website has a logo, that will be the default thumbnail image.
You can upload an image for a specific page by clicking the Choose file button. It must be at least 200 x 200px. Remember to click the Save social media settings button to save edits.
Social share prompt display
The image below shows the prompt as it appears on a public website. Note that supporters will have the ability to edit the post before publishing to Twitter, Facebook, or both.
The social share prompt appears on your site as part of a flash message. You can edit the other aspects of the flash message by creating a custom theme. You can see how this message is rendered in the _flash_share.html file. Once you create a custom theme, this file is located at Website > Theme > Current custom theme > Templates > _flash_share.html.
The text above the box is a headline, which is placed using the liquid variable flash.message. You can use a liquid replace filter to edit this variable. The “Tell all your friends” text is editable in the _flash_share.html file. Within template pages, the default post is referred to as “face-tweet.”
Facebook excerpt display
When your page is shared on Facebook the excerpt text and thumbnail image will appear.
Sometimes Facebook will pull in old content from your page. When you edit a page's social media settings, you can encourage Facebook to use the new information by inserting the page URL into the Facebook debugger tool.
Note that Twitter has a similar tool called the Card Validator.