Support level is a way of identifying how strongly a person supports your nation's mission. It is a five-point scale:
- 1 - Strong support
- 2 - Weak support
- 3 - Undecided
- 4 - Weak oppose
- 5 - Strong oppose
People can be referred to by their level of support, i.e. 1s and 2s are actively engaged in furthering your mission, whereas 3s and 4s are people you could potentially recruit to your cause, and 5s are people actively opposing you. Support level determines support status, so 1s and 2s are always supporters whereas 4s and 5s are non-supporters.
Political causes and candidates often use support level to track how people plan to vote. While 2s plan to vote for your candidate or cause, 1s plan to vote for your candidate and are actively working to ensure she wins. Similarly, you may be able to persuade 3s and 4s to vote for your cause, whereas 5s are actively working for your opposition.
Nonprofits can define the members of their community as being totally engaged with the mission (1s), connected to the mission with potential for growth (2s), unaware or undecided about your mission (3s), or opposed to your mission (4s and 5s).
Brands can use support level to track engagement of fans / customers. You could decide that customers are 2s, evangelists are 1s, people who support your competition are 4s and people who work for your competition or speak ill about your product are 5s.
Inferred support level is a separate five-point scale that allows you to use past actions or actions not directly connected to your organization to define a person's potential support level. For example, if you are a political candidate, you can filter members of other parties, add them to a list, and batch update their inferred support level to 5. People who follow your opposition on Twitter could be given the inferred support level of 4.
The benefit of using inferred support level is that it will help ensure you are not over-estimating or under-estimating community support. For clarity, always use support level when a person has direct interaction with your organization.
Ready to go to the next level? You can maximize your outreach efforts by also setting priority levels.
Change a profile's support status
Use the batch update tool to change the support status of a group of profiles. Support level defines support status. If you have a group of profiles marked as prospects, you can batch update them with a support level of 1 or 2. The profiles will now have a support status of "supporter." Similarly, you can mark a group of profiles "non-supporters" by batch updating them with a support level of 4 or 5.