Skip to main content

At NationBuilder, we believe in building real relationships with supporters based on trust and consent. This is why we have continuously developed advanced privacy tools for customers in the European market, and beyond.

One of the most exciting features about these privacy tools is that they provide you with the ability to give each individual supporter a choice on whether you can access their publicly available social media data.

The ability to collect consent on an individual basis means that, with their permission, you can choose to pull in data from Twitter, Facebook and LinkedIn, allowing you more insight on how best to connect with potential supporters on the topics they care about.  

Moreover, this data can be a powerful way for you to manage your supporters on two levels: tagging them based on key issues and identifying them as potential endorsers.

Growing your pool of endorsers

As a seasoned campaigner, I’ve consistently found that one of the most powerful ways to get your message out is by getting normal people or so-called ‘issue experts’ to endorse you publicly in their own communities. This could be in the form of a doctor endorsing your health policies, a teacher endorsing your education policies or a neighbour from down the road talking about her support for your campaign with fellow neighbours.

Identifying the right people who are willing to publicly endorse your campaign can be difficult. Nationally, you may only regularly speak with existing members or volunteers, or not have the resources to find endorsers locally. But take note––using party members for endorsements opens you up to criticisms from opponents and the media.

By collecting consent to pull in data from people’s social media profiles, especially their Twitter bios, you collect key information that’ll help you find the right supporters to reach out to with an endorsement ask.

But before starting - ask yourself these three questions:

1. What type of endorsement are you after - national, regional or local?
2. What interest or area of expertise would you like them to have?
3. Do you have any other data that can help you identify the right person - i.e. voter ID, Twitter bio, an issue tag, associated organization, age, etc.?

Depending on your database start wide and then narrow the search until you get to a manageable number that you can contact by phone or in person.

National endorsement:

  • Is a supporter
  • Emailable OR callable
  • Bio contains (keywords such as a nurse, teacher, doctor, farmer, etc)

Local endorsement:

  • Region/City or electoral area

Better targeting with issue tags

I’m always talking about the power of tailoring your communication to the topics your supporters are interested in. People lead busy lives and by targeting them based on their interests, you respect their time and relationship with you.

You can do this through a number of different methods, including receiving consent by topics, getting signed issue-based petitions or asking people what issues they want to hear more about through a survey.

Another tactic is to search for keywords in supporters’ Twitter bios, and then send communication relevant to the interests they’ve listed in their publicly available bio. Note: if someone updates their bio on their public profile on your website, then it will also update this field. Someone who self-identifies as interested in a specific topic or mentions a job title is likely to be interested in hearing from you (as they have already signed up to get communication from you).

For example:

Bio keywords

Potential issue tag

Nurse, doctor, health, hospital, medical

Issue: Health

Teacher, children, principal, school, mum, dad, parent, student

Issue: Education

Academia, professor, lecturer, university,

Issue: Higher Education

CEO, business, VP, trade, entrepreneur, finance

Issue: Business

Implementing in NationBuilder

To implement the tactics above, you might want to have a look at the following NationBuilder guidance: how to set up consents in NationBuilder, how to create a filter (segmentation) and how to batch update tags.

Line Kristensen is an Enterprise Account Manager at NationBuilder and has worked with and on campaigns in Europe, the Middle East, Africa and the U.S.

Disclaimer

The information offered here and other NationBuilder GDPR and data privacy-related pages is not legal advice for you or your company to use to comply with the GDPR or other (European) data privacy laws. NationBuilder cannot offer legal counsel.

Instead, we are providing information about the steps we have taken to become GDPR compliant ourselves and the product features and services we offer (and will offer in the future) to help our customers use our products in a GDPR compliant manner. We can also help aggregate some GDPR resources (i.e. best practices, links to other resources we have found valuable, etc.) for you to consider in your own research and on your own GDPR compliance journey. Even if some of this information is legal information, it is not the same as legal advice, where an attorney applies the law to your specific facts and circumstances. Please be sure to consult and work with an attorney to ensure you are fully compliant with all of the data privacy laws that apply to you or your company (including, if applicable, GDPR).

Share this post

Be the first to comment

Please check your e-mail for a link to activate your account.