In 2024, ActionButton took a huge leap forward, releasing a myriad of new tools and updates. We’ve created features to help you and your organization better connect with your supporters, amplify your initiatives, engage with the voting process, and drive your movement forward. From enhancing voter participation and mobilization to new integrations and functionalities, we’ve made ActionButton smarter, more flexible, and more impactful—so leaders like you can make every supporter action count.
Explore the updates that can transform your organization’s impact:
⏳ Boost Efficiency: Integrate ActionButton with your favorite NationBuilder tools
ActionButton and NationBuilder deepened their connection in a big way this year, giving you the tools to track supporter engagement and enrich your data.
- Social capital integration: Award social capital when supporters complete desired actions, helping you recognize and engage your most active advocates. Encourage friendly competition with public leaderboards, or use it internally to recognize your most dedicated supporters.
- Supporter feedback tracking: Automatically log supporter opinions directly into your nation, helping you keep track of your data, communicate accordingly, and strengthen relationships, right from your dashboard.
- Constituent mapping: Easily match electorates to their lawmakers to make your advocacy and outreach efforts more targeted and effective. Combine this with NationBuilder’s auto-districting for a much clearer understanding of where your supporters fall to save you time and offer more effective appeals for voter engagement.
- Automate follow up steps: Add custom tags to users, making it easier to segment and track your supporters. Automatically assign users to custom steps on their path of engagement, ensuring they're guided through the right next steps with your mission. Send users email and text automations to trigger timely outreach, keeping them engaged at the right moments. And to top it off, assign a point person to each supporter for personalized, hands-on attention, ensuring every interaction is purposeful and impactful.
These integrations bring vital supporter data into one place, equipping you to make every ask more thoughtful, strategic, and drive momentum to grow your movement forward.
🚀 Simplify Engagement: Take action faster with NationBuilder’s ActionButton
We’ve made ActionButton a toolset within the NationBuilder control panel. A new ActionButton section makes the tool easier to find and use.
New users can discover ActionButton’s capabilities and start driving engagement right from their dashboard and existing users can simplify their workflow by accessing all ActionButton features from one place.
🗳️ Drive voter turnout: Drive civic participation with your organization
The Check Registration button is a powerful new grassroots addition for your website to get out the vote (GOTV) and contains a feature never before seen in ActionButton. When filling out their contact information, supporters can check their voter registration status and receive tailored follow-up actions based on their status:
- If not registered: Get prompted to register new vote.
- If registered: Find polling places, take other GOTV steps (canvassing events, phone banking, early voting information, etc.), or lead people to your website.
However, these are merely examples. The “Registered” and “Not registered” calls to action can lead to any URL, allowing for creative and powerful supporter journeys. This button captures eligible voters’ attention in real-time and seamlessly guides them through the democratic process, boosting voter turnout and engagement.
🌏 Go global: Expand your reach with multilingual support
In 2024, ActionButton made it easier to activate your supporters and influence lawmakers and stakeholders worldwide.
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Contact Your Lawmaker for Australia and New Zealand: Contact Your Lawmaker now supports recipients in AU/NZ, enabling advocacy campaigns in those regions. The lawmakers available for outreach in APAC region include:
- Australian Federal Senators
- Australian Federal MPs
- Australia State MLCs
- Australian state MPs or Territory MLA
- New Zealand MPs
Like other Contact Your Lawmaker widgets, your supporters enter their home addresses when interacting and are guided to contact their corresponding legislators with a pre-filled but customizable message based on an issue of your choosing.
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Increased Custom Email Target recipients: Regardless of location, the Custom Email Target now supports up to 20 decision-makers at once. Sending to anyone with a publicly available email address, this raises the ceiling for reaching out to larger governing bodies, offering pre-written templates or customizable message options. Consider organizing local, statewide, or national change by targeting demographics such as school boards, policymakers, clergy, other grassroots advocacy groups, and more.
- International language support: Beginning early 2025, any ActionButton user may change their button’s language to French, Italian, or Spanish. This feature allows you to select the language your widgets appear in. This increases ActionButton’s reach to the 645 million native speakers of these languages around the world and makes international outreach a breeze.
🤝 Build trust: Authenticate actions and legitimize your organization
Avoid surprises and ensure your digital advocacy campaigns go off without a hitch with test emails in Contact Your Lawmaker and Custom Email Target buttons! See exactly what your supporters’ messages to elected officials and decision-making leaders will look like before launching. Avoid errors that could impact your relationships with lawmakers to maintain professional, effective outreach.
Additionally, postal codes in Contact Your Lawmaker widgets now accompany supporter messages, verifying constituents and increasing lawmakers’ responsiveness.
Finally, privacy policies in ActionButton are now customizable so you can stay compliant with evolving data privacy laws.
These changes expand your campaign’s reach and credibility, making sure the right message reaches the right people and your widgets are compliant wherever your supporters reside.
📈 Lead with data: Guide your strategy with real-time metrics
Understand how your supporters engage and where your online advocacy campaigns are making the biggest difference. Views and conversion metrics are viewable from the My buttons page so you can easily track button views, completions, and conversion rates.
For Contact Your Lawmaker and Custom Email Target actions, see which lawmakers or decision-makers are receiving and opening messages, giving you data to refine your strategy. These insights help you assess performance, identify areas for improvement, and optimize your campaign strategy for greater impact.
When we started in 2024, ActionButton was a useful addition to any leader’s toolkit. With these updates, it’s now an invaluable part of any strategy that requires moving people to action.
ActionButton continues to empower you to activate supporters, influence decision-makers, and measure your impact—all while simplifying your workflow. Whether you’re mobilizing voters, advocating for change, or engaging supporters worldwide, 2024’s new features give you the tools to do it better than ever.
Ready to take your campaigns to the next level? Dive in and explore the best version of ActionButton yet!