Virtual currency (aka social capital) can be used to measure the effort a supporter devotes to achieving your goals, as well as the effort needed to build the relationship with that supporter.
It can be used to:
- Award capital for actions you want to encourage
- Deduct capital for actions you wish to deter
- Manage the resources spent on building relationships
- Identify and empower leaders
- Measure supporter engagement
Using capital is most effective when you clearly define your goals, identify how people help you achieve those goals, and assign capital to those actions. Thus, a supporter’s capital balance reflects their contribution to achieving the nation’s goals.
Publicize social capital information using political capital and leaderboard pages on your website. Using these pages, it can help validate and motivate supporters.
Table of Contents
- Change the name of your currency
- Automatically award capital for actions
- List of actions
- Using social capital as a measure of a supporter engagement
- Related HOWTOs
Change the name of your currency
Rename your currency at Settings > Defaults > Social capital. If you cannot see the Settings section of your control panel, please contact a nation admin for help.
1. Type the new name in the “Rename your currency” textbox. This is the singular form of the currency. For example, “Kevin earned one cool point”.
2. The next text box asks for a plural version of the name. For example, “Kevin earned three cool points.” The field is required even if the name is the same for singular and plural.
3. Select an abbreviation for your currency. This abbreviation appears throughout your nation including in profiles and leaderboards.
4. Click the Save settings button to save changes.
If you rename your currency, the new name will be reflected throughout your control panel. The title and headline for existing political capital pages will need to be updated to reflect the new name.
Automatically award capital for actions
While control panel users can manually add or remove capital from a profile, capital can also be awarded automatically for actions taken. These automatic adjustments are managed at Settings > Defaults > Social capital.
1. Find the action you wish to adjust in the list of actions on the right hand side of the page. Click the pencil button next to your selected action.
2. Enter set amounts for the signup, author, or recruiter in the three boxes indicated. To award capital, enter an number higher than 0.00. To remove capital from a profile, include a negative sign before the number.
3. If you wish to apply these adjustments to past activities keep the checkbox selected.
4. Click Save .
List of actions
The most common actions have default social capital values associated with them. The table below describes how profiles are affected by actions taken. Signup (S), author (A), and recruiter (R) do not exist for every action. Awarding or removing capital using a percentage (%) of a profile’s balance is limited.
Note that some actions have a counter action. An equal amount of capital should be awarded for the positive action that is removed for the negative action. For example, award 10sc for making a donation and deduct 10sc if the donation is canceled. In this way, the balance will be zero to show that the action was nullified.
Capital can be awarded for the following actions:
|Abandoned PayPal Donation||A signup begins a donation on a nation's website and does not complete the transaction on the PayPal Express Checkout website.||√|
|Banned||Author bans a signup.||√||√||√|
|Batch Delete||Author begins removing people from the database.||√|
|Batch Delete Completed||Author completes the removal of people from the database.||√|
|Batch Update||Author batch updates a list.||√|
|Blog Post||Signup posts a blog post on the site.||√||√|
|Broadcaster Klout Decreased||Disregard; broadcaster Klout cannot affect social capital.|
|Broadcaster Klout Increased||Disregard; broadcaster Klout cannot affect social capital.|
|Called||Signup calls a broadcaster’s phone number.||√|
|Comment||Signup leaves a comment on a website page.||√|
|Comment Flag||Author flags a comment left by a signup.||√||√|
|Contacted||Author logs a contact in a profile. The amount awarded to the author is automatically deducted from the balance of the signup contacted.||√||√|
|Copied on Email Received||Signup is copied on an email sent to a broadcaster.||√|
|Donation||Signup donates on the website or an author records a signup’s donation in the control panel. Recruiter will be awarded capital if the signup follows a recruiter link or if fundraiser is indicated when donation is entered in the control panel. No capital awarded for imported donations.||√||√||√|
|Donation Cancel||Author cancels a signup’s donation.||√||√|
|Donation Deleted||Author deletes a signup’s donation.||√||√|
|Donation Problem||There is a problem processing a signup’s donation.||√|
|Donation Raised||Recommend not using this category. The signup is awarded capital for donating. The fundraiser is not awarded capital by this category. It duplicates part of the Donation category.||√|
|Email Opt In||A signup opts into blast emails.||√|
|Email Opt Out||A signup opts out of blast emails.||√|
|Email Received||A signup sends an email to a broadcaster.||√|
|Email Sent||Author sends an email to a signup.||√||√|
|Endorsement||A signup makes an endorsement from the website.||√||√|
|Event Attended||An author logs that a signup attends an event.||√||√|
|Event Host||A signup is indicated as a host for an event in the settings of the event page.||√|
|Event RSVP||Signup RSVPs to an event via the website or an author logs the signup RSVP in the control panel. If event host is indicated in RSVP, event host receives recruiter capital.||√||√||√|
|Event RSVP Cancel||Author cancels a signup’s RSVP to an event or a signup cancels RSVP via autoresponse email.||√||√|
|Event RSVP Transfer||Control panel user transfers an RSVP from a signup to an author.||√||√|
|Facebook Post||A signup posts on a Facebook page connected to a broadcaster.||√|
|Facebook Post Broadcast||A signup posts to Facebook from a broadcaster.||√|
|Facebook Post Like||A signup likes a post on a Facebook page connected to a broadcaster.||√|
|Post Scheduled||A signup schedules a post to Facebook from a broadcaster in the control panel.||√|
|Post Unscheduled||A signup unschedules a post to Facebook from a broadcaster in the control panel.||√|
|Feedback||A signup leaves feedback on a feedback page.||√|
|Follower||An author follows a signup.||√||√|
|Fundraiser Signup||An author assigns a signup to be a fundraiser or a signup indicates he wants to raise money via his public profile.||√||√|
|Invoice Closed||A signup closes an invoice or a control panel user closes a signup’s invoice in the control panel. Invoice payment refers to the same action - we recommend using that category instead. Using both categories will award capital twice for a single action.||√|
|Invoice Created||An invoice is generated automatically for a signup or an author creates one for a signup in the control panel.||√||√|
|Invoice Payment||A signup makes an invoice payment from the website or an author enters a payment in the control panel. Recruiter will be awarded capital if the signup follows a recruiter link or if recruiter is indicated when invoice is entered in the control panel.||√||√||√|
|Invoice Payment Cancel||An author cancels a signup’s invoice payment.||√||√|
|Invoice Payment Referral||Recommend not using this category. When an invoice payment is referred, the customer is awarded capital as the signup and the recruiter as the author. This will award capital twice for the same action as the Invoice Payment category.||√||√|
|Invoice Sent||Author sends an invoice to a signup in the control panel.||√||√|
|Mailing Created||An author creates an email blast.||√|
|Mailing Queued||An author has sent an email blast that is queued.||√|
|Mailing Scheduled||An author schedules an email blast.||√|
|Mailing Unscheduled||An author unschedules an email blast.||√|
|Match Facebook||Signup matched to a Facebook account.||√|
|Match Linkedin||Signup matched to a Linkedin account.||√|
|Match Name||Signup matched to a name.||√|
|Match Twitter||Signup matched to a Twitter account.||√|
|Membership||A signup attains membership from a website action or an author adds a membership to a signup’s profile.||√||√|
|Membership Canceled||Author cancels a signup’s membership.||√||√|
|Membership Changed||Author changes a signup’s membership.||√||√|
|Membership Renewed||A signup’s membership is renewed on a website or in the control panel by an author.||√||√|
|Membership Suspended||Author suspends a signup’s membership.||√||√|
|Nation Paused||Author pauses a nation.||√|
|Nation Point Person||Signup has control panel access to a subnation.||√|
|Nation Point Person Quit||Signup no longer has control panel access to a nation.||√|
|Nation Resumed||Author resumes a nation.||√|
|Nation Shutdown||Author shuts down a nation.||√|
|Nation Trial||Author starts a trial nation.||√|
|Non-supporter||Signup becomes a non-supporter.||√|
|Non-supporter Auto-imported||Signup is imported as non-supporter from Facebook or Twitter.||√|
|Non-supporter Imported||Author imports a non-supporter.||√||√|
|Page Created||Author creates a new page in the control panel. Do not assign capital to the signup - capital will be awarded twice to the same person. Capital is not awarded for user-submitted webpages.||√|
|Page Flag||Signup flags a page.||√|
|Page Follow||Signup follows a page either on a website or via the control panel. Do not assign capital to the author - capital will be awarded twice to the same person.||√|
|Page Published||An author publishes a new page from the control panel or as a user-submitted page on the website. Do not assign capital to the signup - capital will be awarded twice to the same person.||√|
|Page Unfollow||Signup unfollows a page either on a website or via the control panel. Do not assign capital to the author - capital will be awarded twice to the same person.||√|
|Page User Tag||Signup tags a page.||√|
|Petition Signature||Signup signs a petition on a website or a control panel user records a signup's petition signature.||√||√|
|Pledge||Signup pledges to donate on a website or a control panel user records the signup’s pledge.||√||√|
|Pledge Cancel||Signup’s pledge is canceled.||√|
|Point Person||Author becomes a signup’s point person.||√||√|
|Political Capital||Author manually adjusts a signup’s social capital.||√||√|
|Priority Level||Author adjusts a signup’s priority level.||√||√|
|Profile Note||Signup adds a note to his public profile.||√|
|Profile Private Note||Author posts a note in a signup’s profile.||√||√|
|Prospect||Signup becomes a prospect.||√||√|
|Prospect Imported||Author imports a prospect.||√|
|Publish Scheduled||Author schedules a page to be published.||√||√|
|Recruited Signup||Author recruits a signup to the nation.||√||√|
|Recurring Donation||Signup makes a recurring donation from the website or an author records a recurring donation in the control panel. Recruiter will be awarded capital if the signup follows a recruiter link or if a fundraiser is indicated when donation is entered in the control panel.||√||√||√|
|Recurring Donation Canceled||Author cancels a signup’s donation.||√||√|
|Retweet||Broadcaster retweets a signup’s Twitter account.||√|
|Retweet Broadcast||Signup retweets a broadcaster’s Twitter account.||√|
|Rule Created||Author creates a new rule. During installation, nation owner will receive capital for the rules created. Similarly, creating a new website creates new rules.||√|
|Rule Violated 1||Author logs that a signup violates a rule for the first time.||√||√||√|
|Rule Violated 2||Author logs that a signup violates a rule for the second time.||√||√||√|
|Rule Violated 3||Author logs that a signup violates a rule for the third time.||√||√||√|
|Rule Violated Warning||Author sends a warning that a signup violated a rule.||√||√|
|Share Theme||Author shares a custom theme with another nation.||√|
|Signup||Signup joins the nation by taking an action on the website.||√||√|
|Signup Merge||Control panel user merges two signup profiles. Only the signup is awarded capital.||√|
|Signup Tag||Author adds a tag to a signup.||√||√|
|Signup Tag Removed||Author removes a tag from a signup.||√||√|
|Subnation Created||Author installs a subnation.||√|
|Subnation Liberated||Author liberates a subnation from the parent nation.||√|
|Subnation Owned||Author assigns a signup as the owner of a subnation.||√||√|
|Suggestion||Signup leaves a suggestion on the website. Recruiter will be awarded capital if the signup follows a recruiter link.||√||√|
|Suggestion Answer||Author writes an official response to a suggestion from the suggestion page settings.||√|
|Supporter||Signup becomes a supporter.||√||√|
|Supporter Auto-Imported||Signup is imported as supporter from Facebook or Twitter.||√|
|Supporter Imported||Author imports a signup as a supporter.||√||√|
|Supporter Pledge No||Signup pledges “no” on a vote pledge page. The signup is a supporter before taking the action.||√||√|
|Supporter Pledge No Cancel||Signup cancels a “no” pledge from a vote pledge page. The signup is a supporter before taking the action.||√||√|
|Supporter Pledge Unsure||Signup pledges “unsure” on a vote pledge page. The signup is a supporter before taking the action.||√||√|
|Supporter Pledge Unsure Cancel||A signup cancels an “unsure” pledge from a vote pledge page. The signup is a supporter before taking the action.||√||√|
|Supporter Pledge Yes||Signup pledges “yes” on a vote pledge page. The signup is a supporter before taking the action.||√||√|
|Supporter Pledge Yes Cancel||Signup cancels a “yes” pledge from a vote pledge page. The signup is a supporter before taking the action.||√||√|
|Supporter Quit||Supporter becomes a non-supporter. Support status is defined by support level. If support level doesn't exist, actions estimate support status.||√|
|Support Level||Author changes a signup's support level.||√||√|
|Survey Question Response||Signup responds to a survey question. Recruiter will be awarded capital if the signup follows a recruiter link.||√||√|
|Text Blast Created||Author creates text blast from a broadcaster.||√|
|Text Blast Queued||Author sends a text blast that is queued.||√|
|Text Message Sent||Signup sends a text message to a broadcaster.||√|
|Text Message Subscribe||Signup subscribes to texts blasts.||√|
|Text Message Unsubscribe||Signup unsubscribes from text blasts.||√|
|Tweet||Signup mentions a broadcaster in a tweet.||√|
|Tweet Broadcast||Author tweets from a broadcaster's Twitter account in the control panel.||√|
|Twitter Follower||Signup follows a Twitter account connected to a broadcaster.||√|
|Twitter Unfollow||Signup unfollows a Twitter account connected to a broadcaster.||√|
|Unfollow||Author unfollows a signup.||√||√|
|Unsubscribe||Do not use this category. It duplicates the Email Opt Out category.||√|
|Voicemail||Signup leaves a voicemail for a broadcaster.||√|
|Volunteer Quit||Signup is no longer a volunteer.||√|
|Volunteer Role Quit||Signup quits one or more volunteer roles.||√|
|Volunteer Role Signup||Signup selects one or more volunteer roles on a volunteer page.||√|
|Volunteer Signup||Signup becomes a volunteer.||√|
|Vote Pledge No||Signup pledges “no” on a vote pledge page. The signup was not a supporter before taking the action.||√||√|
|Vote Pledge No Cancel||Signup cancels a “no” pledge from a vote pledge page. The signup was not a supporter before taking the action.||√||√|
|Vote Pledge Unsure||Signup pledges “unsure” on a vote pledge page. The signup was not a supporter before taking the action.||√||√|
|Vote Pledge Unsure Cancel||Signup cancels an “unsure” pledge from a vote pledge page. The signup was not a supporter before taking the action.||√||√|
|Vote Pledge Yes||Signup pledges “yes” on a vote pledge page. The signup was not a supporter before taking the action.||√||√|
|Vote Pledge Yes Cancel||Signup cancels a “yes” pledge from a vote pledge page. The signup was not a supporter before taking the action.||√||√|
Using social capital as a measure of a supporter engagement
When we look at a large nation that has an ample amount of supporter interactions, we can start to identify which supporters are contributing the most ‘Engagement Above Average’ (so to speak).
We can establish a baseline for supporters in a nation as being worth 5SC (NationBuilder’s default for someone who has signed up but not taken any other actions). So if a supporter has 200SC, we know they’re contributing 195SC above our baseline. There are a number of ways that this can be helpful when organizing with NationBuilder.
Using SC to separate the supporters into various levels in a Ladder of Engagement (Lowest = 5SC-500SC, middle = 500SC-2000SC, Top = 2000SC & up). A great way to separate users into these levels is using the filter 'Social capital earned' and then adding the resulting people to a list.
Developing custom leaderboards for use in NationBuilder to quickly identify fast-rising supporters for special attention and rewards.
Building a social media leadership team that can be provided early access to press releases, provided template tweets/Facebook posts and campaign talking points.
Rather than using SC solely as a tool for encouraging engagement and competition, we should step back a bit and also remember its use as a tool of analysis. SC can be set up to tell us very useful things about a supporter all in one quick glance, and we can use this info to determine potentially deeper and more exciting ways to involve people in our Nations.