Role-based email accounts (like admin@, help@, sales@) are addresses that represent different functions at organizations, and typically go to a group of recipients - not a particular person.
There are a few problems when sending to emails that are role-based. Mainly:
- Not all people who receive email at these addresses may have opted-in, and it is nearly impossible to prove that they have.
- These addresses are more commonly harvested by bots off of website forms and pages, and sold by spammers.
- Major email blacklist providers use role accounts like these as spamtraps in attempts to catch spammers. They claim that any email sent to those addresses is spam by default.
To observe industry best practices, NationBuilder has a list of blocked role-based email addresses.
Please note: You can still import these and email 1-1, but will not be able to send email blasts to them.
Role Addresses Currently Blocked
Also to the following lists: