The following is a guest blog post by Morty Shallman, Co-founder of VoterPros.
Targeted direct mail is one of the most studied forms of communication in politics. And nearly every study comes to the same conclusion: direct mail works. In fact, just a couple of pieces of mail can increase a candidate's vote share by 5% to 10%, an effect that is simply not seen with other types of communication.
But here’s the problem: it’s expensive. Political mail consultants charge significant fees for their expertise in formulating a candidate’s campaign message, and for creating high-quality mailers that are then printed, addressed, sorted and mailed to the exact universe of likely voters who will respond to that message for maximum results at the ballot box.
So can you do it yourself... easily? Not really. Finding professional copywriters and graphic designers to create your mailers, and then coordinating data vendors, printers, mail houses and the U.S. Post Office, is a daunting task. Most candidates, especially those running for local races, simply don’t have the time, expertise, or tools to take it on.
With the integration of VoterPros Political Direct Mail and NationBuilder, members of the NationBuilder community can now sync your own targeted NationBuilder lists with VoterPros’ state-of-the-art design, production, and mailing systems, to mount high-quality political direct mail campaigns — all from your home computer and for as little as $0.13 per voter.*
Syncing your NationBuilder data with VoterPros is easy:
Visit VoterPros.com to sign up for your FREE Account.
Click on the “Target” tab in the main navigation or the big red “Get Started” button on the homepage to access the Audience Builder Tool
Click on the “Data Provider” tab, and then select “Use Your NationBuilder Lists” in the drop down menu.
Click on the “fetch your NationBuilder lists” button.
Once your data has been uploaded to your VoterPros account, you can then use VoterPros’ powerful suite of online tools to target, design, and mail high-quality political direct to your voters on time and under budget!
In addition to the free VoterPros mailer designs, the VoterPros/NationBuilder integration also entitles you to an additional 10% off your entire order by using the promo code "NATIONBUILDER" during checkout.
Running for office is hard. But with VoterPros and NationBuilder, running your targeted political direct mail campaign doesn’t have to be. Visit www.voterpros.com to get started today.