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5 Tips to power up your EOY fundraising

As a nonprofit leader, you are just coming out of Giving Tuesday and heading straight into the busiest time of year in the fundraising world. People are ready to give to your nonprofit, you just need to make it as easy as possible for them. 

Sorcha Rochford By 
December 13, 2022

Whether you are looking to double your fundraising from last year or raise your first $1000, we’re going to share five tips for more effective EOY fundraising: 

  1. Upgrade your donation page
  2. Turn one-time donors into recurring donors
  3. Give your donors the power to increase their donation amount 
  4. Incorporate donor engagement into your fundraising
  5. A thank you goes a long way

Donating is not just about donors giving to incredible organizations, it’s about incredible organizations giving thousands of people the chance to be pulled closer, to be a part of something. To be part of a community. 

Lea Endres, NationBuilder Co-founder and CEO

1. Upgrade your donation page 

Make it as easy and engaging as possible to donate to your organization with a dynamic donation theme available for free to customers using NationBuilder Payments.

We designed this template to be dynamic, ultimately putting your donors at the center of the powerful work you are doing. The headline of your donation page will change based on the average donation amount of that donor creating a truly custom and dynamic experience for your donors!

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2. Turn one-time donors into recurring donors

The people in your community that have already donated once are the most likely group to donate again. Create a seamless transition for these one time donors to turn into recurring donors with a radio button on your donation page to navigate between one time and recurring. Create bespoke emails to each donor using smart fields where you can reflect the donor’s avg donation amount back to them and ask them to increase it programmatically. 

“When we look at economic shock, organizations with a broad base of donors, including small donors, are much more resilient to recession.” 

Woodrow Rosenbaum, Chief Data Officer at Giving Tuesday

3. Give your donors the power to increase their donation amount

With the newest feature in our supporter portal you can empower your donors to increase their donation amount in just a few clicks. With NationBuilder payments donors can update their recurring donation amount themselves without your team having to change anything for them.

4. Incorporate donor engagement into your fundraising

How a donor has engaged with you in the past (hint hint it isn’t just about how much they have given) is key to how you should be building your relationship with them. Using NationBuilder smart fields and liquid you can ensure that each donor has a personal experience in your communications and on your website based on things like how many events they have attended, what issues they care about most, when they last volunteered or how many people they have recruited. 

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5. A thank you goes a long way

Thank supporters in a way that reflects their level of engagement - hand written note, a personal thank you from the Executive Director, celebrating social media supporters with a shout on social platforms and personal thank you emails - these go a long way in deepening the relationship you have with your supporters.


Sorcha Rochford

Sorcha Rochford

Director @NationBuilder⎢London Irish living in #Boston⎢US Ambassador @BITAIntl⎢Co-host @unapologeticwomen Pod | Passionate abt #politics #tech #leadership #data #organizing

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