We’ve shared in the past how advanced privacy benefits campaigns and how NationBuilder’s advanced privacy tools can help you reach the people who truly want to engage with you. Given the ongoing developments in privacy legislation around the globe, it’s never been more important to ensure that you are respecting the privacy choices of your supporters.
At NationBuilder, we want compliance to be easy for our customers. With that, I’m pleased to announce the latest update to our advanced privacy tools suite: the ability to use an email consent directly in the email editor. Using this feature, you will only email those who have given their explicit consent to receive certain types of emails from you.
Not using email consents yet? Here’s how you can get started:
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Set up an email consent subject for Promotional Emails.
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Create and publish a consent form for your consent subject.
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Use this consent form on your website to collect consent for your signups. You can also run a repermissioning campaign to collect responses from your existing supporters.
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With those responses, you’ll be able to use your Promotional Emails consent on the “recipients” step of your email blast. Select your recipients as you normally would.
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Now apply your Promotional Emails consent. From your original recipients list, only those who responded “Yes” to that consent will receive the email blast.
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Send your email, assured that you are respecting your supporters’ privacy choices!
