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Course overview
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A complete picture of your supporters
More information on the benefits of aggregating and tagging your data:
Charity Fundraisers: “Building donor relationships: An investigation in the use of relationships and database marketing”
Entrepreneur: “When marketing personalization fails”
NationBuilder: Data in one place
NationBuilder: Tags
NationBuilder: Social media information linked to the rest of your data
NationBuilder: Meridian Hill Pictures case study
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