European Movement UK - Digital and Web Manager

Key Information

Job Title: Digital and Web Manager

Working For: European Movement UK

Reports to: Head of Membership

Location: Office or home-based within the UK. Regular attendance at the office in Central London required (approximately once per month)

Salary: £37,000 – £40,000 pro rata (£29,600 – £32,000 per annum)

Length of Contract: 28 hours per week, with some flexibility over working hours

Flexibility: This role is part time based on 4 days a week – though with the option to spread this out over 5 days if preferred.

Out of hours working: The postholder will be responsible for some out of hours digital support.

Role Description

The European Movement UK is the only organisation in the UK dedicated to rebuilding Britain’s relationship with the European Union. We’re cross-party, home to pro-Europeans of all backgrounds who believe that Brexit was a catastrophic mistake. We’re also a grassroots, membership organisation with over 19,000 members and 100 local campaign groups across the country.

We rely heavily on excellent digital tools and systems to allow us to campaign and fundraise effectively. We’re looking for an experienced digital all-rounder to join our dynamic campaign team and make sure we’re getting the most out of our website, NationBuilder database, fundraising platforms and other online systems.

While you’ll report in to the Head of Membership, you’ll also be working closely with our campaigns, comms, grassroots and finance teams. This role would suit someone with excellent technical skills who enjoys working in a fast-paced environment and taking on varied work with a range of stakeholders. Previous experience working with NationBuilder is strongly preferred; however, we are open to candidates who are familiar with other, similar platforms and are willing to learn.

This role will also line-manage a part-time Technical Support Officer who will focus on training and empowering our grassroots campaign groups to use digital tools – specifically NationBuilder – effectively

Role Purpose

Shape the way the European Movement uses digital tools and data to deliver impactful campaigns and effectively recruit and engage members, campaigners and donors.

• Maintain and optimise the European Movement website and digital campaigns toolkit;
• Oversee our NationBuilder database, ensuring data quality, integrity and regulatory compliance;
• Make sure we can effectively receive online donations and payments;
• Provide support and advice for the European Movement team, volunteers and campaigners in the use of digital and data tools, particularly the use of NationBuilder.

For further information about the role, its responsibilities, and the key competencies required, please download the Role Profile and Person Specification document from the application page.

Key Responsibilities

Website

• Maintain the EMUK website, update content and structure as needed, and provide recommendations on how to improve the structure, layout and user experience
• Create optimised Nationbuilder landing pages for signup, join, donate and political campaign actions.
• Build and maintain email templates
• Build custom pages, journeys and microsites for specific projects, and work collaboratively with colleagues to find the best technical solutions to meet campaign needs.
• Run on-page AB tests to improve conversion rates and drive insight into the most effective content and journeys
• Provide occasional out-of-hours support to allow us to respond to external political events and ensure our online content and campaigns are relevant and up-to-date

Database

• Make sure we have the right tracking in place to accurately track users' membership status, donations, and campaign activity, as well as report on overall performance against KPIs
• Ensure integrations with our donation platforms and payment providers are working as needed and manage the relationship with third parties such as Smartraise
• Stay informed about the latest Nationbuilder developments and ensure we’re getting the best use from the platform
• Implement data cleaning and maintenance projects to ensure our database remains up to date and accurate
• Identify opportunities, issues and risks relating to our digital operations and share them with the senior team

Empowering the wider movement to use digital

• Input into the European Movement’s wider digital strategy and help identify opportunities for us to improve how we use digital tools to achieve our goals
• Train colleagues and volunteers on how to upload digital content and follow best practice
• Line manage the Grassroots Technical Support Officer, and make sure they’re able to effectively upskill our grassroots campaign groups on how to use Nationbuilder and other digital campaign tools.
• Maintain and improve our membership portal to allow members to view and update their membership information
• Serve as our in-house Nationbuilder expert, and first point of contact for troubleshooting and resolving issues

These duties may be subject to change over time.

Person Specification

Essential requirements

• Back-end and front-end development skills – HTML, CSS, Javascript
• At least 3 years’ previous experience working in a digital, development or web management role o Previous experience working with Nationbuilder strongly preferred
• Analytical and solutions-focussed
• Ability to juggle multiple priorities and manage a complex workload
• Team player with strong internal communication skills
• Willing to occasionally work at weekends / out of office hours, to allow us to react to fast-moving political events
• Good knowledge of GDPR
• Commitment to pro-European values

Other desirable requirements

We don’t expect the successful candidate to meet all of these; however, this is an indication of some of the other experience and attributes that would be useful.

• Line management experience
• Knowledge and appreciation of accessibility criteria
• Experience of AB testing and conversion rate optimisation
• Experience setting up custom reporting dashboards and using Google Analytics
• Experience training or supporting others (colleagues or volunteers)
• Experience of managing external contractors and freelancers

Diversity

The European Movement UK is committed to improving the diversity of our team. We welcome applications from all candidates, but would welcome applications in particular from women, working parents, people of colour, and disabled candidates, to improve representation in these areas.

We are taking steps to help us attract a wider range of candidates, including adopting a more inclusive recruitment process, offering the role on a flexible basis, and being flexible on the location of the role. We are open to job share applications and will consider part time requests on application.

Please let us know if you require any other adjustments in order to apply for this role.

How to apply

In order to reduce any unintentional bias in the recruitment process, the application process will be anonymised.

Please submit an anonymised CV with identifying information removed and a short statement about why you would be a good fit for the role here, before midnight on 18 May 2023.

If you have questions about the role or would like a short conversation about the role before you apply, get in touch with [email protected].

DIRECT APPLICATIONS ONLY - NO AGENCIES