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NationBuilder Feature Guide

Want to create a movement? Organize a campaign? Advocate for your cause? Learn about the powerful digital tools that will help you make an impact.

NationBuilder Feature Guide

What is NationBuilder?

NationBuilder is a community engagement platform that powers thousands of the world's most high-stakes movements and campaigns. Our software is designed for any individual or organization that needs to lead, engage, and mobilize a community of supporters at scale.

We understand that your supporter community is the lifeblood of your mission. Without an active, committed community in your corner, advancing your cause would be impossible. NationBuilder helps you build meaningful, sustainable relationships with your supporter base to grow your effective reach, move people to action, and create more leaders.

Supporter Database

Equipped with supporter-centric CRM, NationBuilder captures everything about your supporters, including their point of origin, engagement history, relationships, and more. Our database is optimized for grassroots organizing and driving people to action.

  • People database with targeting and mapping tools, advanced filtering, and segmentation
  • Growth dashboard to track overall impact
  • Distributed leadership via point people and customizable permissions
  • Data integration, supporter tagging, and workflow creation from website actions, fundraising, email, and SMS
  • Activity history including online actions and offline contact tracking
  • Tracking and targeting tools for people, organizations, and households, including relationships
  • Custom import and export tools


Reach your supporters the right way, at the right time with mass email and texting tools, featuring scheduling tools and unlimited sends to opted-in lists. Surface dynamic supporter data in real time to craft powerful, personalized outreach at scale.

Email statistics including opens, clicks, donations, bad emails, bounces, unsubscribes, and spam reports

  • Email sender and subject line A/B testing
  • Integrated virtual phone number and voicemail
  • Text-in supporter signup and action keywords
  • Mass text messaging, including scheduling
  • Ability to automate your emails via chain actions with customizable time delays

Customizable website

Quickly create a full customizable, interactive, and responsive site focused on action. Pages built on NationBuilder automatically sync all entered information to your database with no coding required.

  • Hosted, mobile-responsive website platform
  • Action page templates with social media share prompts and automatic data capture
  • Volunteer pages with customizable roles
  • Ticketing and events, including user-submitted events
  • Petition pages with goal tracking
  • Supporter surveys and feedback
  • Peer-to-peer recruiting and tracking tools


Raise more with integrated online fundraising tools––no payment processor or merchant account required. This includes readymade pages accepting multiple donation types, peer-to-peer fundraising, and recruiter and fundraiser tracking.

  • Competitive 4.9% + 30 cents per transaction
  • Donation process directly on your site without redirects
  • One-time and recurring payments
  • Refund processing
  • Mobile optimized donation pages
  • Daily deposits into your bank account
  • No gateway fees
  • Cutting-edge anti-fraud protection


Expand the possibilities of what you can achieve using NationBuilder. From workflow recommendations, to product training, to assistance with your technical implementation, we're here to help you exceed your goals.

  • Technical support 7 days/ week
  • Basic onboarding
  • Strategic account management
  • Implementation services
  • Setup and configuration
  • Fundamental, intermediate, and advanced training
  • Ecosystem of architects, designers, and agencies

Is NationBuilder right for you?

We have a team of people eager to help you figure out if NationBuilder is the right fit for you or your organization. You can email [email protected] or call Sales at 1-213-992-4809.

Explore more of the product by checking out our recorded webinars, ongoing workshops, and educational courses. You can also start up a 14-day free trial and one of our Onboarding Specialists will give you a call to help get you going.

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