What is ActionButton?
Whether you’re raising awareness around the reality of problems you’re working to address, driving legislative outreach around critical policy, or engaging supporters on crucial causes— ActionButton puts the power of action in your hands.
ActionButton is a digital audience engagement tool that will move your supporters to action. ActionButton allows you to create attention-grabbing buttons to engage your community. There are 11 distinct action types including quizzes, petitions, and contact your lawmaker.
Why is ActionButton so powerful?
ActionButton excels at drawing attention and making it easy to take action. In today’s online environment, there is intense competition for time and attention. That’s why we’ve been focusing on designing buttons that stand out when they are embedded on a web page and made them extremely straightforward to use.
Ways you can use ActionButton
1. Engage your audience on an issue that matters
Use a standalone button or several buttons in sequence to design a flow that will take your supporters on a journey. For example, you can pair a poll with a petition to rally people to advance your cause, or daisy chain a fun-fact quiz and a signup button to raise awareness about an issue and acquire new supporters.
2. Move the needle with advocacy actions
Mobilize your supporters to email decision-makers and advance your cause with one of our two advocacy buttons. Use the Contact Your Lawmaker button to contact legislators in the US, Canada and the UK. The Custom Email Target button will allow you to email up to eight recipients of your choice, whether you're targeting committees, boards, candidates to an election or any kind of influential group in general.
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ActionButton by the numbers
- Over 13 million actions have been taken already.
- “5 minutes of set up for 43 engagements” - ActionButton customer
- 77% engagement rate, 26x better than average - John Legend on Gun Control
