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Move people to action with your texting program

In today's digital age, people are bombarded with a constant stream of notifications and messages from all sides. Texts are a great way for organizations to engage their supporters because they cut through that noise. Of all communication streams, text messages are the most likely to be read, with an average open rate over 90%. With NationBuilder, you’ve been able to use a virtual phone number to send text blasts and now we’re excited to introduce new updates to help you achieve top performance with your texting campaigns.

September 22, 2023
1 min read

Drive more action with link shortening

Have you ever struggled writing a text message to your supporters, trying to make it shorter and more impactful? We’ve created a new tool that allows you to shorten your URLs in just a few clicks while crafting your text blast. This will help you save characters, squeeze in more information, and make your texts compelling so they can drive even more action. The shortened links are trackable, and you can now see exactly how many people have clicked your links in the email blast overview of your broadcaster.

Text deliverability made easy

With the increasing popularity of texting as a communication channel, US mobile carriers are working on new ways to block unwanted text traffic. To help you keep up with the changing landscape and ensure that your supporters continue to receive your texts, you can now register your organization with The Campaign Registry, which is an entity partnering with all major US carriers to validate outbound text traffic. Registering your organization will guarantee faster delivery of your text messages sent via the virtual numbers set up in your nation and can help protect your deliverability. Learn more about A2P 10DLC registration.   

New filters

We’ve added 2 new filters to the people section to help you make data-driven decisions and take action. You can now filter for:
 Sent - people who have been sent one or more specific text blasts
 Clicked - text blast recipients who have clicked a shortened link in one or more specific text blasts

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Flore Blondel-Goupil

Flore Blondel-Goupil

Senior Product Marketing Manager based in Marseille, France

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