Susannah Whipps Lee, who lost in 2012, ran a focused and effective campaign for her state's House of Representatives in 2014 -- and won. Using NationBuilder, her staff was able to find and speak with the most likely voters and follow up with them as the election neared. The results:

metrics

• 72%
• More votes than primary opponent

• 20%
• More votes than general election incumbent

• 150%
• More voters at the poll than forecast