You only get to hit “send” once, so make sure that you take time to
preview and test your email blast. This will ensure there are no big surprises when the email is sent out. Don’t forget to spend time learning about
email deliverability,
consent, and how to
increase the engagement of your email blasts.
Lesson exercise
-
Add an image to the content of your email blast.
- Be sure to include a clear ask and a link to where people can take action on your website in the body of the blast.
- Send yourself a preview of the email.