Today is America’s birthday, the 4th of July. A time to eat hot dogs, listen to Katy Perry sing about explosions, and reflect on what this country stands for — freedom and opportunity for everyone. As a nation, we have a whole document that goes into what freedom means and we are in a never-ending struggle to live up to that ideal.
It starts with the First Amendment. Everyone talks about freedom of religion and speech, but then tends to skip over the second half and jump straight to the Second Amendment and start talking about guns. But the second half of the First Amendment is all about the right to assemble and petition your government.
Today, assembling and petitioning your government happens on the internet. Our mission at NationBuilder is to ensure that everyone has the freedom and opportunity to do just that regardless of your race, age, class, religion, educational background, ideology, gender, sexual orientation or party.
We fight for that with you every single day, and it is such a privilege. Thanks for being a part of NationBuilder, and happy Independence Day.
Ever wanted to learn more about how to get your emails delivered, increase open rates, and build strong relationships with your supporters? The NationBuilder Product Education team brings you three new articles on email deliverability:
Before you press "Send", take a little time to learn how to build your email reputation. You'll be rewarded with the engagement and support of your recipients.
Summer can be a great time to relax and rest up for the busy season. But don't be fooled —nonprofit leaders know there is still a ton that can be done to set your organization up for success.
We talked to a handful of nonprofit leaders about how they're upping their game this summer, and compiled their insights into these 7 tips for summer productivity!
1. Celebrate your wins... and your losses.
A lot of things are winding down when summer rolls around, so take stock of how it all went. Reflect on your successes and be honest about what went wrong. It’s ok to #failfast, and the smartest nonprofits know summer is a great time to lay the groundwork for even bigger future wins.
“Summer is the time when our grassroots leaders are taking a step back to look at what went well and what could have improved over the last year. It’s time to reset, recharge, and take stock of what investments need to be made to ensure positive future outcomes.” — Monika Johnson @unausa
This Independence Day, be the one at the cookout with all the best trivia.
Paul Revere - community organizer
Every schoolchild in America is taught the story of Paul Revere, the blacksmith who alerted the Massachusetts countryside that the British army was planning an invasion. What is less well known, though, is the reason for his great success: he had organized a powerful community all across the state.Read more
The best-selling book series in history -- J. K. Rowling’s armada of Harry Potter books -- has collectively sold more than 450 million copies worldwide. Strikingly, the lion’s share of social media conversations about Harry Potter originated from a small group of 43 influencers. That’s not an accident. Publicists relied on “old-fashioned relationship building” to cultivate influencers one by one, often face to face, to generate social media buzz, broadcast emails, and boost sales.
It’s not just Harry.
From huge brands to local charities, influencer marketing is now ubiquitous. The underlying premise is this: You can do way more to grow your base of customers or supporters by elevating the people who (1) have an affinity for what you’re doing and (2) hold sway over large audiences of their own -- than you can by just blasting your entire community. The fantastic thing about “distributed” forms of influencer marketing (where multiple influencers call their own networks to action) is that you sidestep the risks of pinning your strategy to one figure.Read more
Sometimes it’s the little things that are the most exciting. We’ve added four new filter criteria that will help you understand how your people are engaging with your email campaigns. The criteria are:
- Opened an email blast from a broadcaster
- Clicked an email blast from a broadcaster
- Opened specific email blasts
- Clicked specific email blasts
People put a lot of time and resources into building a website that’s beautiful, but a website that values vanity over function hardly serves it’s purpose. Is your website more that just a pretty face?
Smart websites stand out from the crowd because they:
- are responsive (look good on desktop, mobile & iPad)
- provide clarity (About, Contact Info, etc)
- make engagement easy (clear calls to action, multiple levels of engagement, incentivize participation)
- feel personal (social sign in, personalized supporter hub)
To give you an idea of what’s possible, I’ve rounded up five websites created with NationBuilder that serve up both beauty and brains.Read more
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”
That quote is attributed to Margaret Mead, and it speaks to me because organizing is a huge part of what I’m about. It’s also one of the main pillars of my career, along with technology, and driving change within the legal immigration system.
Reporters and political strategists are always looking for the next big game changer. But in reality, most of the changes that enable us to be more effective are subtle-yet-crucial advances – almost hidden, even to experts.
Mike Moschella is the founder of New Leaders Council, former Political Director for the Truman National Security Project and the Center for National Policy, and current NationBuilder Vice President.
In this guide, he presents 16 of these advanced strategies and tactics that will turn you into a pro.
From the time we wake up to the moment our heads hit the pillow, we’re bombarded with content. So it's no surprise that in 2015, the average person spends less than eight seconds looking at any given piece.
If you’re like me and tasked with creating compelling content for an organization, a brand, or a campaign, the 8 second rule is a good thing to keep in mind.Read more
The NationBuilder Product Education team has been hard at work making the Support site easier to navigate.
You may have noticed that we are updating some of our HOWTOs, including "How to create a donation page." It now includes fresh videos (like the one below), new images and content that's simple to digest so NationBuilder customers can spend less time setting up their digital fundraising operation, and more time actually doing the things that matter.
The NationBuilder team is made of organizers who have years and years of experience growing nonprofit communities. Their collective knowledge is pretty impressive: Everything from how to create a smart engagement plan and why year-round giving matters to ideas for leveraging text messaging and Twitter.
So we put their ideas into one comprehensive guide. Inside, you'll find 9 things you can start doing today to help you motivate supporters to take action at your nonprofit.
Imagine this. You’ve devoted 60% of your marketing budget to developing a flashy new ad campaign. When it finally launches, barely anyone shows up. Unfortunately this happens more often than we’d like to admit. Reaching new audiences is harder than it used to be.
People are demanding higher levels of authenticity, personalization, and peer validation. You’ve probably heard the argument that 92% of Americans trust friend referrals over any other form of marketing. Peer referrals have been important for a long time, yet most marketers are still spending millions of dollars trying to reach new customers through advertising.Read more
PayPal recently sent an email to all their customers informing them of an industry wide update to Secure Sockets Layer (SSL). We wanted to reassure anyone who uses PayPal with NationBuilder that we are fully prepared for these changes.
Since this is an industry wide change, we took appropriate measures a while back. We are currently using SHA-256 encryption, and Verisign G5 which makes us fully compliant with PayPal's changes.
If you’ve got any more questions or concerns please contact your organizer or email firstname.lastname@example.org.
Some of you know that I have a pretty crazy story. Nineteen years ago, someone important to me asked me to write a book about my life... and it took a loooong time, but it is finally here. I’m excited to announce that The Internet is My Religion is coming out Sunday, July 12th.
My book is just the first of many that NationBuilder will publish, both digitally and in print. Yes, we build software to help leaders connect humanity, but what we’ve learned is that we have to do more. A new kind of leadership requires new stories. They’re out there, and we’re going to find them and bring them to you.
Our hope is that our books aren’t just great stories, but are a really good excuse to get together, share with each other, and build your community. If you’re interested in hosting an event around my book, sign up here.
I’m excited about all this, but am also nervous at the moment because I’m at the Personal Democracy Forum in New York, and in a few hours will be doing a follow-up speech to the one I gave there four years ago. You can watch it live at 12:45pm ET.
And if you are in NYC, we’re having a big book announcement party tonight at The Riverside Church. Please come and say hi!