Official response from C.J. MinsterCheng
Updated response:
Per the NationBuilder Terms of Service, websites created using NationBuilder must include "Created with NationBuilder" and a hyperlink to NationBuilder.com on the home page.
On a website, you can style it or move it by creating a custom theme and editing the layout.html file. If no hyperlink to NationBuilder exists on a homepage, NationBuilder may add the default link back.
By creating a custom email theme, you can remove the "Created with NationBuilder" link from an email blast footer.
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Google has made it clear, explicitly so, that sites putting links on every page of OTHER domains such that aren’t contextually relevant (no relevant content surrounding them), will be a penalty for the site placing the links. In short, because sites are not relevant to Nation Builder (that is, they aren’t sites about community platforms such as Nation Builder), AND because there is no contextual content, AND because they are in the footer: Google will penalize NationBuilder.com. Why you would want to do this is beyond me when you add to it the fact that you are losing potential customers will not pay to use the service and then have to promote the service AND get their own sites penalized by Google because of the link on every page of the site’s footer.
Two years ago it was known not to do this though, in fairness, moreso in the professional SEO circles. Today, this is fairly common knowledge:
https://www.mariehaynes.com/footer-links-and-penalties/
http://www.thesempost.com/design-websites-follow-designed-footer-links/
If we could pay a little more (like with WIX.com), I believe users would appreciate it and would pay the cost