Social media offers all kinds of opportunities for expanding your organization’s reach. While maintaining an official presence on different platforms is a great first step in this process, engaging your supporters' networks will grow your nation faster.
By enlisting the help of your social media champions - the most active and influential communicators in your nation - you can quickly get the word out about important events and initiatives while building a powerful community of evangelists.
Things to remember about generating support through social media:
- Social sharing is an important part of the engagement ladder: people who share an organization’s message online are more likely to donate and volunteer their time (more on that here).
- Creating a social media champions program can allow you to tap into the rich networks of your most influential supporters.
- Publishing compelling and visually interesting stories will encourage social sharing.
- Reporting the success of your social media campaigns will help supporters take ownership of your shared goals.