Event Details

• Date: Tuesday, September 14th
• Time: 6PM BST/1PM Eastern/10 AM Pacific

As a member of the NationBuilder community, you will know that efficiently targeting your supporters and ensuring your content is relevant and personalized is incredibly important to deepening relationships and growing your community –– it’s likely one driving factor for why you chose NationBuilder as your software solution in the first place.

Nowhere is personalization more important than in email. In fact, according to Experian, personalized emails deliver 6x higher transaction rates.

In this webinar, we will take you through the NationBuilder tools that make it possible to send personalised emails that resonate with each of your supporters. From personalised subject lines (which are 26% more likely to be opened) and smart fields to using liquid to dynamically display whole blocks of content and calls to action depending on each supporter’s profile information  (such as their geography, donation history, activity history or otherwise)––and how to bring those elements together to create a more powerful user engagement journey.

You’ll come away from this webinar with a greater understanding of the tools involved in personalisation and equipped to build an email program that is highly personalised, increases engagement and is efficient for you to build and deliver at scale. 

Note - there will be a follow up to this session later in the year where we will be talking about how you can make your fundraising emails ultra-personalized and optimized ahead of your end of year fundraising pushes.