There’s been an important shift in the world: influence doesn’t come from authority anymore, it comes from trust. According to Nielsen's latest "Trust in Advertising" report, 84% of people trust friend referrals over any other form of marketing, yet only 5% of your community is responsible for all of your referrals. This impacts everything that advocacy groups, nonprofits, government affairs, and campaigns do to recruit supporters.

In this webinar, we’ll discuss ways for you to find the 5% of your supporter community that is responsible for 100% of your positive word of mouth in the world.