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GDPR: An opportunity to better target your people

Learn how you can use GDPR as an opportunity to better target voters, supporters and other members of the public.

GDPR compliance is a legal necessity and ethical imperative. It also paves the way for smarter campaigning and more effective strategies for engaging your community. Learn how you can use GDPR as an opportunity to better target voters, supporters and other members of the public.

Check out our 55-minute webinar hosted by Line Kristensen from NationBuilder in collaboration with Sebastian Rodriguez from Grassroots Professional Network (GPN) Europe. 

Some highlights:

  • After GDPR was introduced last year, the trend shows customers in the EMEA region are sending more emails, getting more emails opened and are getting supporters to take more actions
  • This is due to cleaner lists and targeting supporters with what they actually want to hear about, making the most out of their precious time
  • Going forward, we believe people will take this a step further with the use of more issue- and action-based consents

Disclaimer: The information offered here is not legal advice for you or your company to use to comply with the GDPR or other (European) data privacy laws. NationBuilder cannot offer legal counsel. Instead, we are providing information about the steps we have taken to become GDPR compliant ourselves, and the features and services we offer (and will offer in the future) to help customers use our products in a GDPR compliant manner.