The end of the year isn’t just nearing, it is literally around the corner. This means one thing for nonprofits: fundraising.
There are a ton of different approaches to end-of-year fundraising but thousands of nonprofits have coalesced around #GivingTuesday, December 1st. Strategically situated right after Thanksgiving and the day after Cyber Monday, #GivingTuesday has become a powerful catalyst for the charitable season. According to a Forbes study, in 2013 #GivingTuesday donations were up 90% and the average gift was higher by almost $50 compared to the year before. This is huge!
Although it’s just a day of giving, the nonprofits that get the most out of #GivingTuesday treat it as the first step in a longer-term ladder of engagement.
To help our customers succeed, NationBuilder is launching a 6 week campaign to provide strategic support, best practices and tips on how to amplify your #GivingTuesday efforts. To get started, you can join our exclusive #GivingTuesday community here.
I can’t wait to see what our amazing nonprofit customers will accomplish!