How to send emails people actually open, read, and engage

Looking to level-up your email campaign game? Email advocacy is part art, part science—and this 2-part, platform-agnostic webinar series, drawing on new research and practical experience, will provide you a crash course in the skills and best practices you need to master both.

In this session, you'll learn all about the 3 keys to sending advocacy emails that drive action:

• Right time — rapid response; when, and how much to send 
• Right person — segmenting on who they are (behavior, persona) & where they are (life-cycle)
• Right message — how to personalize, optimize, experiment, and repeat

Part 2 of the series will cover strategies for optimizing email deliverability and inbox placement.

All times are PDT (US & Canada)

Hosted By:

Alex Stevens
Digital Organizer, NationBuilder

Alex heads-up NationBuilder's email and customer engagement marketing. He brings 10 years experience in digital, community, and grassroots movement organizing. Prior to joining NB in 2014, he co-founded and ran digital at 99Rise (now Democracy Spring); helped launch and served as Engagement Editor at Youngist; and was a trainer at the Center for the Working Poor.