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Assembly Candidate Richard Bloom
Assembly candidate Richard Bloom

One of our favorite Southern California Public radio stations, KPCC, aired a story yesterday about how integrated online and offline organizing with NationBuilder was able to make the difference in some of California's closest November races. 

NationBuilder President Joe Green was interviewed about how campaigns are using NationBuilder to more effectively communicate with voters through multiple channels including email, text messaging, social media and good old fashioned canvassing and phone banking. 

The segment also focuses on NationBuilder's role in three of California's Assembly races.

Click here to listen to the full story.

Brian Ross Adams - a NationBuilder super user and manager for Richard Bloom's assembly campaign - talks about how they used highly targeted Facebook ads and YouTube videos to help Richard engage with Southern California voters. Richard, an underdog candidate who wasn't expected to make it past the primary, went on to beat incumbent and party favorite Betsy Butler by a margin of less than 1 percent. After a recount that last nearly a month, Bloom was sworn in on December 3rd. 

The article also looks forward to next years citywide races where we can expect to see similar tactics used. In the race for Los Angeles mayor, two competing candidates - City Councilman Eric Garcetti and Emanuel Pleitez - are using NationBuilder.

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