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It’s now easier than ever to personalize your email communications in NationBuilder. We’re excited to announce smart fields—a new feature that helps you harness the power of integrated data to create emails tailor-made for each of your supporters.

Just select a smart field from the new “Add” dropdown menu. It’s easy to personalize your salutation with the recipient’s first name, include their last amount donated amount in a fundraising ask, or create a personal recruiter link for supporters to share with their communities.

Building good relationships is the key to successfully engaging your supporters and inspiring them to take action. With smart fields, it’s even easier to build those relationships at scale. Read more about how you can start using smart fields today.

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