Taking your supporters on a journey that is relevant to them is key to moving them to action. That’s why creating consistently personalized email engagement for supporters based on their previous interactions is so important. With the recent launch of our new workflows feature, it is now possible to set up a drip campaign series of emails to send to your supporters. This can be all the more powerful when you use liquid variables to create customized email campaigns, depending on whether supporters have taken action in a previous email.