Stories are the key to organizing. I’m talking about authentic, personal stories in particular—in civic life, it’s public narrative; in spiritual life, it’s a testimonial. They give meaning to our experiences and help us connect with other people. You can't build a community if you don't know each other.
At NationBuilder, we try to practice what we preach, so storytelling has become deeply ingrained in our company culture. I radically underestimated the kind of impact this would have—in sharing our stories with each other we've become more than a company.
This week, Forbes published an article about our storytelling culture. You can read the full article here.
