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TODAY’s Toy Drive Spectacular with ActionButton

Authored by the TODAY show, to view this blog on the TODAY show website click here. We are excited to uplift their efforts in making the holidays sparkle for kids and teens in need this year. 

December 14, 2023
2 min read

TODAY’s Toy Drive Spectacular is underway and ready to help get more toys to more kids this holiday season than ever before. In a year where so many are in need they are hoping to make a difference and help support kids and families in need. This is the 30th Toy Drive so let’s make it the best year yet.

On the plaza, the TODAY show will be collecting toys from Tuesday, Nov. 28 through Friday, Dec 22.

But don’t worry, if you don’t live nearby or aren’t coming to the area, you can still help this holiday season online!

How to donate online

Foster Love

Foster Love is a non-profit organization dedicated to improving the lives of children in foster care. Comprised of young adults and former foster youth, they work to ensure these vulnerable children are not forgotten or neglected. Through collaborations with individuals, companies, and community partners, they help to provide essential resources and educational opportunities for foster youth.

Cradles to Crayons

Cradles to Crayons works to fight Children’s Clothing Insecurity directly in Chicagoland, Massachusetts, Greater Philadelphia, NYC, and the San Francisco Bay Area, and focuses on raising awareness about this urgent crisis nationally. They supply basic essentials like clothing, shoes, diapers, and school supplies to children who don’t have access to these critical resources.

Ronald McDonald House

Ronald McDonald House Charities ensured families everywhere have access to the care and resources they need — especially when they have a sick child. Chapters host thousands of families each year and strive to make sure each family has access to plenty of toys, books and games for relaxing family time. Also, after long days at hospitals, they depend on the help of the community to make sure families are well nourished.

How to donate on Rockefeller Center Plaza

This beloved TODAY tradition started in back in 1994 with their very own staffers sporting a Santa hat, collecting toys from the loyal TODAY plaza visitors. This simple gesture of giving back to communities and organizations in need evolved into the TODAY Toy Drive Spectacular we know and love today. They have had celebrity “elves” lending a hand with our plaza toy collections and have raised millions of dollars over the span of nearly 3 decades. The donations come, not only from our plaza visitors, but corporate partners, inspired to join in on the endeavor.

TODAY is now in their 30th year and are aiming to have the most toy donations we have ever had during the Holiday Season of Giving!

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Erica Rissi

Erica Rissi

Hi, I'm Erica! 👋🏼 I am NationBuilder's Community Manager! I work towards building, growing, and managing NationBuilder’s online communities. Keep up with me by following NationBuilder across our various social media platforms 🎉

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