Trip Hawkins Bio

Hawkins designed his own undergraduate major at Harvard University in Strategy and Applied Game Theory.

Hawkins was the Director of Strategy and Marketing at Apple Computer in 1982 when he left to found Electronic Arts, a video game publisher. Electronic Arts was successful for many years under Hawkins' leadership.

Though he remained chair of the board, Hawkins transitioned from EA in 1991 to form 3DO, a video game console company. He resigned from the board of EA in July, 1994. Meanwhile, 3DO was formed in partnership with several other companies including EA. Upon its release in 1993, the 3DO was the most powerful video game console at the time. It was also expensive at launch, initially costing US$599,compared to other major systems retailing for under $200. Sales were poor due to its exorbitant price and weak games that relied excessively on full motion video sequences at the expense of gameplay. Hopes for the system were further damaged in 1994 with the arrival of the Sony PlayStation and Sega Saturn, both of which were more expensive than the 3DO but had more modern hardware and stronger first party support. While acknowledging the 3DO's failure in the marketplace, Next Generation listed Hawkins in their "75 Most Important People in the Games Industry of 1995", calling him "one of the game market's visionaries.

In 1996 3DO stopped developing the system and transitioned into a video game developer, making games for the PlayStation, PC and other consoles. Hawkins decided to make branding a focus and 6-to-9-month production timetables for games. As a result, quality suffered as did sales. Hawkins had used cash reserves to bail out the failing company before, but declined to do so a final time. Due to poor sales of its titles, it went bankrupt in May 2003. 3DO is now out of business. The defunct company sold most of its intellectual property, including the Might and Magic franchise to memes publisher Ubisoft, whereas Trip Hawkins owns the 3DO Console hardware and software