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People who like your unpublished page posts (sometimes referred to as ‘dark posts’) from Facebook will now be added to your nation just like people who engage with regular page posts. This means that you can now gather more data in NationBuilder to better understand your audience and their interests. If you’re not familiar with unpublished pages posts, check out Facebook’s documentation.

If you have a broadcaster connected to a Facebook page, your Unpublished page posts can be seen in Communication > Broadcaster > Facebook > Unpublished posts. People that engage with these posts will be added to your nation as prospects and this data can be tagged and filtered like regular page posts.

Learn more about our integration with Facebook and how you can use NationBuilder to turn engagement on Facebook into meaningful relationship building.

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