You’ve heard the old adage rising tides float all boats? The core concept of this still rings true - working together to advance your cause benefits all involved. It’s why political candidates that run with a party generally do better than those that run with as independents and it’s why parties work hard to recruit star candidates - the association with the party or the name recognition of the star candidate means leveraging each other’s networks in addition to one’s own. This helps increase donations, build credibility and boost campaign awareness. Nonprofits can apply this concept to their work through partnerships.